ILIALimitless Lash Mascara | Lightweight, Nourishing, Lengthening, Lifting | Flake + Smudge-Resistant | Non-Toxic, Cruelty-Free, Ophthalmologist-Tested, Safe For Sensitive Eyes (Soft Black)

I’ve been using this mascara for a long time now and keep coming back to it—even after trying others here and there. Nothing really compares. It gives such even coverage, no clumping, and makes my lashes look naturally full and defined.What really sets it apart is how balanced it is—it stays put all day, even through workouts, but still comes off easily at the end of the day with no rubbing or irritation. No smudging, no raccoon eyes, just solid performance every time.If you’re looking for a reliable, everyday mascara that can handle a bit of sweat without being a pain to remove, this is the one. Truly a staple in my makeup bag.

Love this mascara. Never drys out. Never has irritated my eyes. Easy to unclump. Long lasting product. The conditioner is a big plus.

Love this mascara!!!Definitely the most pricey mascara I have bought (typically I lean more towards $5-$10 mascara/makeup if I can help it). However, the length this gives me with little to no flaking or smudging is remarkable. I also feel it lasts longer, I replace the tube about every 3-5 months depending on how often I reapply makeupEvery other mascara I’ve used smudges on my lid and flakes, but this one doesn’t!Looks beautiful, lengthening, and does not make my lashes look clumpy

What I love about this mascara (living in a very hot climate): While it's not waterproof, it also doesn't run/smudge/flake; I have extremely sensitive eyes & it causes no irritation; The two different bristle sizes so you can opt for various fullness/length looks; My lashes are healthier when I use it regularly; It's not full of toxic crap; It lasts all day long; I've worn it out on the water, in rain, cried, & did not have mascara all over my face--just dabbed my lashes & good to go; My dermatologist uses this too & recommends it.What I don't love: It dries out *really* fast. I buy this on a monthly subscription because by the end of a month, it's unusably clumpy. I also have to store my surplus ones in the fridge, or it lasts about 2 weeks. For the price, this is a terrible deal! While I definitely prefer tubing mascara, & the lacking longevity of this product drives me nuts, I use it anyway because I can no longer stand behind cosmetic products that poison our bodies. I personally have seen a drastic improvement in skin health since cutting out toxic cosmetics. And as far as clean mascaras go, this one is by far the absolute best.

I have short thin eyelashes and this mascara is amazing. The two-sided brushes on the wand pick up every lash. I love this one.

10/10! I am super sensitive to mascaras, they give me terrible headaches and dry eyes. This one is a total gamechanger. The application itself is so smooth and looks so pretty without any unwanted clumpiness or flaking. It is also easy to remove but it doesn't smudge throughout the day which is really nice. This will be the only mascara I'll be buying for awhile!

Before I go all negative on it, I can say for sure that the look it gives you is natural and AMAZING.I honestly wasn’t going to do a review on this mascara since i had stopped using it but as someone who wears 5 different mascara religiously (every single day), it would be a disservice to the girlies to not to do one.First thing, ITS NOT SMUDGE/WATER/DUSTPROOF. I wore it to see Inside Out 2 (where i cried), the mascara itself looks really great, especially because the brush has 2 different volume settings allowing me to mix and match my lashes but by the end of the movie I wiped my eye and there was nothing there. Like absolutely nothing. As much as it is a great advantage in taking your makeup off flawlessly, it’s not the best mascara if you’re an eye rubber or regular tear dropper. I work 12 hour shifts and use this mascara on my bottom lashes, not even 3 hours into my shift i see mascara dots on my under eye.. anyways.Second thing. Smell is so bad. That’s it. that’s the end of the sentence. that’s how bad the smell is.One thing i will say is, if you accidentally poke yourself or get it in your actual eye, you’ll be okay.overall ilia gets a 4/10 for me. I’ve tried 30 mascara at this point and ilia is just not the mascara for me. I hope you have better luck!

So far I’m impressed with this mascara. I’ve tried soooo many mascaras, including Honest Beauty’s clean mascara. I like this mascara much, much better! This mascara goes on very smoothly with no chunks and no lash clumping. I like the two sided brush to separate lashes. I didn’t even know about the brush but I really like it! I feel like I can apply my mascara a lot faster with this formula and brush. I don’t feel that my eyes are irritated or itch at all when I wear this. Very minimal flaking, almost none—just a bit on a super high humidity day. And lastly, at the end of the day, it was the easiest to wash off with no residue. I’m super happy with the quality and that I finally tried this product. The only downside is the price. I’m not sure I will buy again for this price.Edit 11/16/23: I thought the flaking was from humidity during summer/fall. Unfortunately, this flakes on me with every wear now! I find little chunks under my eyes all day long. I find myself reaching for another wayyyyyy cheaper mascara instead. For the price, this is a deal breaker. I won’t purchase again. I reduced my rating to three stars.