Amikanormcore signature shampoo

Finally, a shampoo that actually moisturizes my bleached and dyed hair! Does not weigh down my medium/fine hair, either, with the moisture. No bottle leaking, great product, smells wonderful, makes my hair soft. 1010, could not recommend more, y'all.

Light shampoo. Doesn't weigh down your hair. Pleasant smell. Expensive . Doesn't prevent frizzies but improves body.

I really love the quality and smell of this shampoo! I wish it costed less but I only use a tiny bit at once. Recommend!

I have been a return customer for the Amika Signature Shampoo because it’s just that good! It leaves my hair feeling clean, soft, and hydrated without weighing it down. The scent is amazing—light, fresh, and long-lasting without being overpowering.✔ Gentle & Effective – Cleans without stripping moisture.✔ Smells Incredible – My hair smells fresh all day!✔ Leaves Hair Soft & Manageable – No dryness or buildup.✔ Great for All Hair Types – Works beautifully on my hair, and I keep coming back for more!If you're looking for a salon-quality shampoo that delivers great results, this is the one. I’ll definitely keep repurchasing! Highly recommend! ✨

This shampoo is pretty good. It makes my hair fluffier than I would like, and, I am allergic to it!The flowery smell is too much and I stuff up and sneeze :(

Why did you pick this product vs others?:this shampoo is AMAZING to say the least. i have very thick slightly long hair and use about 2 quarters worth of shampoo per wash ( i shampoo my hair twice every time i shower, so technically 4 quarters worth ). and it lasted me 3 months. smells great and leaves my hair smelling great for a couple days as if i got it washed in the salon. i definitely didn’t love the smell at first but it grew on me and i can’t get enough of it.Greasiness:i get greasy hair SO easily and it keeps my hair good for 3 days

The salon my hair stylist works for uses strictly Amika products. I had never seen the brand before switching to my new stylist, but I’m so so glad I’ve discovered it. I had been cycling thru a few different shampoo/conditioners due to scalp psoriasis & oily hair, but couldn’t really find one that tackled all of my problems. That is, until I started using Amika!Pros:- a little goes a long way (I shampoo twice and I def use less product w/ Amika compared to other brands)- it hydrates my hair without making it heavy- I’m able to go more days between washes as my scalp doesn’t get as oily as quickly- no more flakes!!- no itchiness or redness- smells AMAZING- makes my hair super shiny and soft- the ingredients are clean compared to other brandsCons:- price (worth it in my opinion, but if it’s a little too much for you, Amika has a sister brand called Eva NYC that’s available in target)- the large bottles are a bit hard to work with due to it not coming with a pump nor a squirt top. I personally refill some plain pump bottles I got off Amazon, but it can definitely get messy.Overall an 11/10

Loved this shampoo at first, but after using it for the pasted seven months since July 2024 now not so much and here’s why:One it’s not valued for your money:I live in Pullman Washington which is very hot in the summer and spring time, which is why I got this shampoo and conditioner cause I got worried about my hair getting damaged from the massive heat. So I got the 64oz shampoo and conditioner in hopes of the product will be valued for my money, now I have a receding hairline after seven months of using the product; which is very disappointing I still have the full thickness of my hair but if I keep using this shampoo product my hair will probably most likely be thinning by the time next winter will arrive in 2025.Two shampoo quality is okay but not the greatest:First wash is wonderful I get the hair softness it needs eventually after the first wash, day three my hair doesn’t feel like it’s getting the nutrients it needs and I try to wash my hair every two to three days. Moisture level is great for the first day, but like I said I feel like my hair isn’t getting the nutrients it needs maybe it’s because I’ve been using it throughout the winter. Day three of not washing my hair, my hair feels: dry, dull, a receding hairline, which I’m not happy about to say the very least. My hair doesn’t get oily in the winter time, yet in the summer/spring time it does it get oily due to the hot weather in Pullman Washington.If you do live somewhere where it has all four seasons, I’d suggest you to use this product for the massive hot summer/spring time and if it’s fall/winter I’d recommend to switch it up for the winter months till it feels warmer outside. Most of all I’d rate this product 3.5 stars which is very disappointing, because I had high hopes for this product and maybe it’s because I need to switch it up for a different Amika product or a different hair brand. I hope this review helps in making your decision for your hair!