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J**Y
Wonderful!
I found this to be an excellent, wonderful, and exceptional book. Jason McDonald has taken a subject that few of us understand (but often pretend to) and breaks it down, literally, click by click, for those of us who are confused by Google Ads, however, his book also serves as guide for those experienced and familiar working with this.I found that what drew me to this book was Mr. McDonald's quick wit, which made this an entertaining read, and his use of wit in the explanations of Google Ads just made the process all the more clearer. In addition to wit, his straightforward style made this a book that was a pleasure to read as well as understand the very technical, finite, subject matter. There are several explanations on this where I've had trouble getting through the first page, much less through an entire chapter, but McDonald's writing style backed up with unsurpassed knowledge in this field, made this book a page-turner.As you go through the book, you'll see how every aspect of Google Ads is broken down piece by piece, and not only will you receive an undisputed explanation of the process, you will get a better, much deeper understanding of how Google Ads can benefit you, no matter the size of your business or the product you are trying to promote.While it is an entertaining read, it’s not designed (in my opinion) to be read only once. This book can serve as a guide for anyone marketing with Google Ads (or has intentions to do so in the future). Having a book like this that you can use as a reference when you want to check something quickly, not to mention the vast glossary of terms that is included.An incredible book. A definite must-have for anyone marketing (or planning to market) with Google Ads.I found this to be an excellent, wonderful, and exceptional book. Jason McDonald has taken a subject that few of us understand (but often pretend to) and breaks it down, literally, click by click, for those of us who are confused by Google Ads, however, his book also serves as guide for those experienced and familiar working with this.I found that what drew me to this book was Mr. McDonald's quick wit, which made this an entertaining read, and his use of wit in the explanations of Google Ads just made the process all the more clearer. In addition to wit, his straightforward style made this a book that was a pleasure to read as well as understand the very technical, finite, subject matter. There are several explanations on this where I've had trouble getting through the first page, much less through an entire chapter, but McDonald's writing style backed up with unsurpassed knowledge in this field, made this book a page-turner.As you go through the book, you'll see how every aspect of Google Ads is broken down piece by piece, and not only will you receive an undisputed explanation of the process, you will get a better, much deeper understanding of how Google Ads can benefit you, no matter the size of your business or the product you are trying to promote.While it is an entertaining read, it’s not designed (in my opinion) to be read only once. This book can serve as a guide for anyone marketing with Google Ads (or has intentions to do so in the future). Having a book like this that you can use as a reference when you want to check something quickly, not to mention the vast glossary of terms that is included.An incredible book. A definite must-have for anyone marketing (or planning to market) with Google Ads.
L**G
Advertising on Google Adwords is a lot easier for me now
From the first chapter I knew that “AdWords Workbook: 2017 Edition: Advertising on Google AdWords, YouTube, and the Display Network” is a book like no other.The way it is written captivated my interest from the first lecture because it did not confuse me with a lot of jargon as is commonly used in the industry.I had studied a lot about Internet marketing and pay per click advertising, but I hadn’t had the chance to know such good insights from a real expert up until now.The combination of professional insight and good humor contained in this book got me on the right track in no time with the campaigns that I was already running on AdWords. I have tweaked my campaigns right away as it was indicated in the book.After I have finished reading this book I have redefined my priorities and those are now to improve the quality of the leads while simultaneously generating a sustained traffic volume for my site.Now I have a holistic view of my advertising effort.Up until now I was concentrating my effort on cheap high volume keywords. I didn’t knew until I read the AdWords Workbook that my way of advertising had a major flaw because I was using only the cheapest keyword expressions indicated by Adword platform. This way I was losing potential customers, ready to buy something, because they were searching in a different way which didn’t include terms like cheap, free, giveaway.For me, from now on, the book “AdWords Workbook: 2017 Edition: Advertising on Google AdWords, YouTube, and the Display Network” will remain a reference manual that will be helpful whenever I will have something to figure out in my campaigns.This is the first book about Adwords that help me understand the ins and outs of professional and effective pay per click advertising.Now I know that I don’t have to concentrate all my efforts on a single advertising platform which is Google Adwords.I think that the competitors would not hesitate to grab the book while is still on the market because they know that a good reference manual makes a lot of difference in the world of internet marketing.Now I have a greater clarity about buyer intent and buyer expectation whenever they search for a product and services.I can say that it helped me understand that an effective pay per click ad is a combination of both traffic generating and high quality leads wich is the purpose of any business.Advertising on Google Adwords is a lot easier for me now I know what to look for and what to set up on the advertising platform whenever I will create a campaign.
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