Description
✨ Glow like you mean it — flawless, fresh, and fearless!
- SKIN BREATHING FORMULA - Infused with hydrating hibiscus and fruit extracts, it keeps your skin fresh and pore-friendly all day.
- ETHICAL BEAUTY ELEVATED - 100% vegan and cruelty-free, so you can glow guilt-free and join a community that cares.
- EFFORTLESS ALL DAY RADIANCE - Enjoy a smooth satin finish that lasts from morning meetings to after-hours events.
- CUSTOMIZABLE MEDIUM COVERAGE - Build your perfect look with a foundation that adapts to your skin’s needs without feeling heavy.
- UNIVERSAL SKIN COMPATIBILITY - Formulated to suit dry, oily, and combination skin types—because flawless skin is for everyone.
The e.l.f. Soft Glam Foundation offers medium, buildable coverage with a breathable, hydrating formula enriched with hibiscus complex. Designed for all skin types, it delivers a smooth satin finish that lasts over 12 hours. Fully vegan and cruelty-free, this foundation combines ethical beauty with long-lasting performance in a compact, easy-to-use design.