PROVOKE Touch of Silver Go Icy Shampoo 150ml, Icy Platinum Look in Just 1 Wash, Triple Toning Technology to Cool Down Warmer Brassy Tones for an Extra Light Colour, Enriched Keratin to Deeply Hydrate

Great product I have used for many yearsIt really brightens my blonde hair and keeps it soft and healthy

Leaves hair a nice silvery blonde, no yellowing at all. Use with the matching conditioner and it is hairdresser quality finish. Smells nice too.

Great product, and it helps combat my natural silver hair from being brassy, smells nice too.

I love this shampoo , it's thick and creamy (unlike many that are totally runny and very wishy washy) so you don't need very much to wash your hair, plus it lathers brilliantly. The scent is nice and once your hair is dry it has a lovely lustre and healthy glow. This shampoo is now a definate must have always in stock. Highly recommended .

I’ve had this product a few times now works well and gives a nice tone to my hair unfortunately this order was unusable and arrived badly damaged amazingly product poor packaging letting it down product 5 star packaging 0 overall 3 stars for that issue

I like this product however don’t leave it on too long or mix it with a normal shampoo as it can leave a tinge of purple

This is a nice shampoo which gives a lilac haze to my hair . If I want a stronger colour , I just damp my hair , massage some shampoo in and leave for 30 to 40 minutes. I then wash my hair as it is , rinse and dry as normal . This gives a stronger ice blue look which I like .

Perfect