Purple Brightening Shampoo for Blonde, Lightened & Gray Hair, Neutralizes Brassiness, Repairs, Protects, Hydrates, Vegan, CrueltyFree, 8 Fl. Oz

This is amazing for my blonde. Takes out all the bassiness and yellow tones are turned back to blonde. This is my new go to. Great price and great value! Shipped fast with appropriate packaging. As described! Will be purchasing again and again. The bottle is small but a little goes a long way! Great product 5 stars!

No complaints here! Love this stuff. Such a little bottle has lasted a long time…and helps my blonde highlights not to look so brassy!

This really helps brighten my blonde hair! It keeps it moisturized, soft, and strong, plus it smells amazing. The downside is that the bottle is small, and I feel like it’s a bit pricey for the size.

Love this shampoo I use it already twice a month on my hair just to keep the lighter parts of my hair light I love it

Great product

My scalp reacts with terrible itching. Too bad because my hair looks great but not worth the itch!

This is by far the BEST in purple shampoos!!! I’d rate it 10 stars if I could! The majority of purple shampoos that I’ve tried left my hair feeling overly processed or left a weird residue which made it almost impossible to brush and caused my hair to look greasy… however, this product does NOT and it actually does what it’s suppose to do when it comes to toning. I know it’s a small bottle but a little does go a long way!! It’s worth it!!

This is my favorite purple shampoo! It doesn’t dry my hair out (like many do) and it’s not overly pigmented so I don’t have to worry if I leave it in too long. If my hair is gonna turn gray or lavender it’s just a really good purple shampoo for like once a week maintenance.