How long will this hair colour last?

Preference Vivids comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks.

What is the difference between Vivids and Colorista?

Colorista is now Preference Vivids! These are the same shades with a new look. Get high intensity with a bold colour.

Can I achieve this look on my dark hair?

As a rule of thumb, if you have dark hair and want to achieve a bold light colour, you will need to use bleach first. Check our very own Preference Platinum 9L Lift Bleach to create the perfect base for your vibrant transformation!

Desertcart Logo

Deliver to Argentina

For best experience Get the App

DOWNLOAD THE APP

WE SOURCE ITEMS FROM

UAE
UK
India
USA
Japan
KOREA

Customer Services

About Us

Customer Support

Description

🎉 Turn heads with violet vibes that last and shine bright!

ALL IN ONE KIT - Includes colouring gel, developer cream, and post-colour conditioner for salon-quality results at home.
SHINE AMPLIFIED - Boost your hair’s natural glow with up to 3X more shine thanks to Liquid Gel technology.
BOLD BRILLIANT - Experience intense, high-impact violet inspired by Rio’s iconic sunsets.
EXPERT FORMULATED - Crafted with UV filters and Vitamin E derivatives for colour protection and hair health.
LONG LASTING RADIANCE - Enjoy vibrant colour that stays fresh and luminous for up to 8 weeks.

L'Oréal Paris Preference Vivids Permanent Hair Colour in Violet 5.26 delivers bold, high-intensity colour inspired by Rio’s purple sunsets. Featuring Liquid Gel technology enriched with UV filters and Vitamin E derivatives, it ensures up to 3X shinier hair and vibrant colour that lasts up to 8 weeks. The all-in-one kit includes colouring gel, developer cream, and a post-colour conditioner for professional results at home.

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.