Demi-Permanent Liquid Color (No Lift. Deposit only) Beth Minardi's demi-permanent liquid color features color-matched shades with an acidic pH to restore hair's natural pH following alkaline services, seal the cuticle, and produce semi-translucent, glossy, high-prestige color. Featuring our signature Nutrient Replacement Complex, these expert formulated demi-permanent shades deliver the color and nutrients that are critical for optimal results AND optimal wearability following the color service.
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