Description
🎨 Own your shade, outshine the crowd.
- FADE DEFYING RADIANCE - Locks in rich, vibrant color for up to 9 weeks—no dull moments.
- SALON QUALITY FORMULA - Gel-based dye paired with Care Supreme Conditioner ensures silky shine and dimension.
- TAILORED SHADE SELECTION - Choose from over 50 luminous shades to perfectly match your unique style.
- TRUSTED LEGACY SINCE 1973 - Gold standard in permanent hair color trusted by professionals worldwide.
- INNOVATIVE HAIR CARE TECHNOLOGY - Combines cutting-edge science with premium ingredients for lasting brilliance.
L'Oreal Paris Superior Preference offers a permanent hair color kit delivering fade-defying, luminous color for up to 9 weeks. Featuring a gel formula combined with a shine-enhancing conditioner, it provides salon-quality results with over 50 shades to suit every style, backed by decades of trusted innovation.