Why it's Cult The hedonistic spirit of the seventies distilled into a cool, wooden-topped glass bottle, Bella Freud’s 1970 Eau de Parfum marries rose de mai and saffron with the heady, sultry scents of frankincense, myrrh, benzoin and blonde woods to evoke the era of free love, Woodstock and rock music. The film ‘Almost Famous’ in fragrance form, this has a hazily ‘hippy’ sensuousness and conjures – in the words of Bella herself – images of ‘the girl dancing until dawn on the beach of Formentera, the smell of incense in the warm night air’. Always streets ahead of any trend, Bella’s ‘1970’ is the ultimate olfactory accompaniment to the return of bell-bottoms, big hair and disco fever. Presented in a super-cool matte black box, it makes a gorgeous gift for any modern day Bianca Jagger. Description Having made her name as a fashion icon and taste-maker, Bella Freud’s fragrances are as quirky and covetable as her signature sweaters (as donned by the likes of La Moss, Alexa and the lovely Laura Bailey). A gorgeous addition to any dressing table, 1970’s sleek and streamlined bottle – adorned with a classic white band and distinctive black, blocked lettering – plays host to Bella and expert perfumer Azzi Glasser’s (famed for her work with Agent Provocateur) alchemy of rich and tenacious accords. Sexy, playful, distinctive and evocative, 1970 is a wonderfully free-spirited fragrance, that conjures the laid back glamour of one of the last century’s most influential – and endlessly inspiring – decades. How to use Apply to pulse points, or spritz a cloud in front of you and walk into it, to be cloaked in a delicate veil of scent from top to toe.
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