I have blonde highlighted hair. Will this product brighten the highlights toward platinum or make them brassy

This product further lightens and brightens hair, including blonde highlights. We advise using it on lighter tones (medium brown to blonde hair) to avoid brassy results when applied to darker tones (e.g. dark brown, black).

If i use this and then blow dry my hair, would this still work? or do i have to go out in the sun while my hair is still damp. thank you

I used Sun Bum, and after blow drying, thought my hair looked a bit lighter. The difference is subtle enough that it could have been my imagination. Afterward, I spent a day in the sun and then my hair was MUCH lighter (about a full shade). So, I believe the answer is sun bum does not react to blow drying as well as Sun-In, but it does work very well in the sun. The color I had after being in the sun with sun bum in my hair was a better quality than I have gotten with Sun-In. I have dark blonde hair that's kind of mousy. Sun Bum has made it brighter and less dull.

How would this work for natural red heads?

I have Natural Red Hair and I just bought this and I wonder do I need a toner to bring out the more blonde?

Can you use this everyday, including on your roots, or does it damage hair and hair growth in any way?

I’ve used an entire bottle plus some, no problems with my hair. Have no hair damage

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