I don't see that it is approved my the american dental association like the previous formula. is that the case?

At this time, our new Colgate Total SF Toothpaste does not carry the ADA Seal of Acceptance. We are in the process of applying for it. Any time we make any changes to products that have already had the ADA Seal we need to reapply and obtaining this approval is a lengthy process.

What is the rda value? i just read that the new total iess likely to cause less staining of the teeth. look up snf2

The RDA value is 154, we hope this information helps!

Are your products cruelty free?

In the past 5 years, we conducted no animal tests on any Colgate oral care products.

I notice there is a lot number that says 2002 on one of the Colgate toothpastes I purchased. Does that mean it was manufactured in 2002?

The lot code is located near the crimp of the tube. Please text us or reach out through any of our live channels here https://www.colgatepalmolive.com/en-us/contact-us (Monday through Friday from 9:00 AM to 5:30 PM EST) so we can best help determine the manufacture date!

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🦷 Brighten your smile, protect your confidence.

ALL DAY DEFENSE - Clinically proven 24-hour antibacterial protection keeps your smile fresh and healthy around the clock.
ROOT CAUSE FIGHTER - Targets bacteria that cause gingivitis, cavities, and bad breath for comprehensive oral care.
DOUBLE PACK CONVENIENCE - Two 5.1 oz tubes ensure you never run out of your essential daily oral hygiene companion.
WHITEN WHILE YOU PROTECT - Advanced whitening formula removes stains while fighting plaque, tartar, and sensitivity.
HEALTHIER GUMS GUARANTEED - Clinically proven to promote healthier gums with consistent use, elevating your oral wellness.

Colgate Total Whitening Toothpaste combines stannous fluoride and a clinically proven antibacterial formula to provide 24-hour protection against plaque, gingivitis, cavities, sensitivity, and stains. Available in a convenient 2-pack of 5.1 oz tubes, it promotes healthier gums and a visibly whiter smile with twice-daily use.

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