Who is permanent hair color best for?

Ideal for anyone seeking 100% gray coverage, long-lasting color, or a new look. Delivers multi-tonal, natural results that transform or maintain your shade.

How do I choose the best shade for me?

Take our quick Color Quiz on Madison Reed's website for a pro match. It considers your current color, roots, and goals to guide you to the perfect shade.

How long does it last & how often should I color?

Color lasts until hair grows out but fades over time. Most people reapply every 4–6 weeks. Use color-safe care to keep color vibrant.

What if I have stubborn grays?

Choose Knockout Collection shades (NNN/NNA) with extra pigment. For resistant grays, process 45 minutes instead of 35.

Can this lighten my existing hair color?

Yes, up to 2 levels on natural hair. It cannot lighten already-colored hair. For bigger changes, try Prime for Perfection or visit a Color Bar.

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Description

✨ Elevate your hair game with radiant color that cares! 🌟

CLEAN BEAUTY FORMULA - Smart 8-Free formula—free from ammonia, parabens, PPD, phthalates, gluten, and more for guilt-free coloring.
HAIR LOVING NUTRIENTS - Infused with keratin, argan oil, and ginseng root extract to nourish and strengthen your hair with every application.
FLAWLESS GRAY COVERAGE - Achieve natural, multi-dimensional color with 100% gray coverage that never looks flat or dull.
CONFIDENCE IN EVERY STRAND - Dermatologist tested and clinically proven to improve hair condition, so your color looks vibrant and your hair feels healthier.
SALON QUALITY RESULTS AT HOME - Complete kit includes everything you need—color, activator, gloves, shampoo & conditioner—for a professional finish.

Madison Reed Radiant Hair Colour Kit in Trieste (5NRM) offers a premium, ammonia-free permanent hair dye that delivers 100% gray coverage with multi-tonal, natural-looking results. Enriched with keratin, argan oil, and ginseng root extract, this dermatologist-tested formula nourishes hair while coloring. The all-in-one kit includes color, activator, protective gloves, and color-protecting shampoo and conditioner, making salon-quality hair color accessible at home with a clean, 8-free ingredient promise.

Reviews

R**A

Good

Great

21.05.2024

G**I

Not for me

Didn't work effectively for me....3 days later my white roots came back, same like the other brands I have been using, just that they re far much less expensive....

11.02.2025

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.