American Crew Men's Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 1.75 Oz (Pack of 1)

I've used this for years as I'm not a Fop man. I bought this last one because I was going to attend my High School 50 year reunion. I put some in my hair and I gotta say i was looking great. Got to the reunion and to my amazement, it was full of old people. Anyway, i like Crew and it works well for me, washes out easily and you don't need much

I always use this in my hair. Less expensive to buy on Amazon.

Update: Since I wrote this, I've changed how I do things. Now, I blow dry my hair bone dry, and then use the defining paste (matte, and holds good with just a tiny spritz of hairspray). I also have some left over forming cream, and it works really well too, just gives the hair a shinier look. For me, that shinier look is nice if I'm going to a wedding, or dressing up...that sort of thing.I blow dry the hair in the front up, blow dry the rest totally dry, put some defining paste in my palm, rub my hands together vigorously and warm it up, and then work it into my hair. I love the way the defining paste smells, matte looks nice, and it's super easy to get that messy but controlled look. I have slightly wavy hair, not stick straight or curly.I decided to leave the rest of my original review below. Funny how the process changes over time! Experiment and have fun, but I personally think the Defining Paste is awesome for matte, and forming cream if you want a little bit of shine (but it's harder to work into your bone dry hair, and doesn't smell as good).********************************************Original ReviewI copy and pasted this from my Pomade review!************************I've used four different American Crew wax/pomades, and they are all great. They smell great, and they are relatively inexpensive. The hard part is figuring out...what product is good for what hair?I've gone from very short guy hair, to longer guy hair...and as I've done that, the American Crew product that I prefer has changed.With my hair really short, I was using their "classic wax," which they no longer make. I started trying their Fiber product on that short hair, and it worked pretty well. Get my hair fairly damp, work the Fiber in, and it would give me good hold...little spike in the front. Another product I was using with my short hair was TIGI Bed Head Men Matte Separation Wax. That stuff is REALLY sticky...which is fine for short hair.Before I move onto the Pomade, the other thing to consider is...varying the dampness of your hair prior to the product will have a HUGE effect on how it works. For example, you can have your hair fairly damp with the stickier (ie high hold) products, and still be able to work it in really well. As your hair gets drier though, two things happen. The hold becomes even MORE pronounced, but it also becomes harder to work into the hair.So as I grew my hair out...the Fiber began to work less well. I had a lot more hair, and because it's a "higher hold," it actually started to weigh my hair down. Spiking up hair that's only an inch or two long worked fine...but as my hair got to 3+ inches, it would start to fall over. And the Fiber is fairly sticky...so your hair needs to be fairly damp to work it in, but then it doesn't want to stay up.Now I will FINALLY talk about the Pomade!I had to move to a "lower hold" product...and I wasn't used to this at first. I was leaving my hair fairly damp, and putting the pomade into that didn't give it much hold at all (though depending the style you want...like a more traditional mad men kind of look without a lot of spike, then that would be fine). I wanted a little more spike and "verticalness" to my hair, so what I had to do was start drying it more. I've started using a blow dryer to "train" my hair in the direction I want, and to get it much drier (not 100% dry, but maybe 75%). Now the pomade has much more hold!The other product I've been using is the Forming Cream. It's similar to the pomade...but a little less shiny. It has worked well in my longer hair, and like I said before...to get any hold, I need my hair drier.You will probably have to try a couple different products until you find the one you really like. But before you give up on any one product, vary the dampness of your hair first. Hopefully my experience will point you in the right direction. For short hair, use the high hold products with damp hair. For longer hair, use the low hold products with drier hair.

Great forming hair cream. The container size is a bit smaller than expected or as compared to some other similar products, but the performance was exactly what I would expect. Smell was very enjoyable and not at all overwhelming. Product did not create too much shine to my hair, just held it in place where I wanted it. I will say that by the end of the day, it seemed to stop working... so the longevity may be suspect. Regardless, I always looked great when walking out the door!

Good for short hair

My husband has only used this brand for 16 years and it has worked great for his hair from thick to thin 😉

I've tried this product at 2 vastly different hair lengths (10" and 3"), and it behaves slightly differently at the different lengths. It also behaves differently depending on if your hair is wet or dry.For reference, I have mix of hair (the curse of having one parent with straight red hair, and another with curly black), and really thick hair too. This mix of hair means my hair is near impossible to control at any length.The product feels tacky and sticky, but not overly so - and dry, not greasy. Because of my thick hair, it was near impossible to work through my hair when dry - but it would work through just fine with damp hair. This allowed me to kill the friz that normally plaques my hair. Then, to keep my hair from being as flat, I would add just a tiny bit more after my hair was dry again, that would work through just fine now that there was cream already in my hair.When my hair was longer, it helped my hair fall in pieces (rather than just being frizzy throughout). After cutting my hair to a much shorter 3" in length, I was able to use the cream to help form my hair into just about any style I wanted (much like Pomade) - without my hair looking shiny or feeling greasy (provided you didn't use too much, which is easy to do when you're still going through the learning curve).When it comes to amount, even when my hair was very long, I didn't need much, I would just lightly run my index and middle fingers over the top to the product. I ended up with 2 pea-sized dabs, one on each finger, that I would then warm with my hands and work through my hair. Then after it dried, I would just dab my finger into the cream again apply between my finger tips, and then style as desired. After cutting my hair shorter, I needed even less.Lesson: less is more. It does about the same job as a Pomade, but without the shine and no greasy residue.Being water-based as well means it washes right out, even without shampooing. However, it also means the rain can also wash it out - so bring an umbrella.I bought a 3oz jar in mid-august, and while I used it sparingly, sporadically and at varying rates (because of experimenting with styles and changes in hair length), I have only just started to run out. I have settled on a length and style, and I will be purchasing again.