✨ Elevate your brow game — because your face deserves the wow factor!
e.l.f. Wow Brow Gel is a buildable wax-gel hybrid enriched with Kaolin Clay and hair-like fibers that volumize and lock brows in place. Suitable for use alone or over brow pencils/powders, it delivers natural, fuller-looking brows with long-lasting hold. Proudly vegan and cruelty-free, it’s the perfect ethical choice for professional millennials seeking polished, versatile beauty.
E**R
Easy to Use and Gives Brows a Natural Boost
This brow gel is such a great find! It’s easy to apply with the small brush, and it instantly makes my brows look fuller and more defined without feeling heavy or sticky. I love that it gives a natural look—perfect for everyday wear—but you can also build it up if you want more definition.It lasts throughout the day without flaking or smudging, and the price point makes it an amazing value compared to higher-end brands. I’ll definitely be repurchasing this one.
P**8
Decent brow enhancement.
I'm going to be honest, I was looking for a "dupe" for the Glossier Boy Brow when I was recommended this product. Now, I wouldn't say this is a total dupe or replacement, but this stuff is pretty good. It is decent stuff. It definitely gives color and fluff. I am actually very satisfied with the job this is doing to my brows. Once you apply it, it holds your brow hairs in place, but it also doesn't make them feel like you put on blob of gel to your brows. Its a feathery, lightweight feel and hold. I pair this with some hair strokes from a brow pencil, then top that off with this product and Voila! You got yourselves a pair of brows. For $5, this is the one you want to have in your makeup bag. I also feel this is great for travel. I feel like this is a long wear product where it doesn't budget easily. I will be repurchasing. Wish they had a "black" color; the darkest color does the job though. The brush is a good size too. A little bit goes a long way and I also feel like it is "buildable".
C**R
Great cost-effective brow gel
It does a great job of smoothing the brows, but you have to be careful if you apply too much. A gentle touch and letting it dry between coats help keep it from leaving streaks on your skin. It’s a cost effective brow gel, and lasts all day. I find it works best if I use a brow powder first to define shape, and then this gel to smooth and thicken a bit.
S**H
Wow! A real game changer!
This works so unbelievably well. I have tried all kinds and this is my total favorite.I can work with this to do exactly to my eyebrows what I want. It doesn’t force me or bind me into doing them a specific way. If I could give this 10 stars, I would.This really has been a game changer for me. I would tint my eyebrows every couple weeks still not happy and as I was browsing through Amazon, this was recommended. I gave it a try and I absolutely cannot believe how much I love it.
A**L
Easy Brow Fix That Looks Natural
This brow gel has become a staple in my routine. It goes on smoothly and adds just the right amount of volume without making my brows feel stiff or crunchy. The color looks natural and blends in nicely, giving a fuller look without overdoing it.The small brush makes it easy to apply with precision, even when I’m in a hurry. It also lasts throughout the day without smudging or flaking, which is impressive for such an affordable product.For the price, it’s a fantastic little find. Quick, simple, and effective — exactly what I need for everyday brows.
F**M
Affordable but not miracle
i was excited to try this brow gel after seeing how well it worked for others in videos. The fiber-enriched formula and unbeatable $5 price initially drew me in. While it does help hold my brows in place and adds some thickness, I found it didn't deliver quite the dramatic results I'd hoped for.My main challenge is that I overplucked in high school, leaving me with sparse brows. Since I can't afford to trim what little I have, I'm unable to use this to fan out hairs like others do. It works best for me as a setting product to keep existing hairs in place.When paired with my brow pencil, it does help create a fuller look - just not as full as I've seen in some demos. For the price, it's a decent option, but not the most impressive brow gel I've tried. That said, at $5, it's still worth experimenting with!
A**W
My favorite brow product
My favorite brow product ever. Instant definition and enhancement of the natural brow. Great price point for a girl who doesn’t want to spend a bunch of money on makeup.
J**Y
Eye brow
I ordered the first one to see if it would actually look good and not look fake. Worked and then to make sure I always had it ordered another one.
Trustpilot
2 weeks ago
5 days ago