L'Oreal ParisFeria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit

I was not expecting this product to work THIS well! I've never used one of these box dyes before, I normally use Ion from Sally's. I wanted to change my hair from blue to a more natural hair color for a friend's wedding coming up soon and figured I'd give this a shot. I bought the C74 Copper Crave in hope of using color theory to cancel out my stubborn blue hair. This stuff may be science, but feels like magic! I followed the instructions to a T for all over first time use, after not washing my hair for 4 days as well. Not only is the color absolutely gorgeous, it canceled out every bit of blue, and it made my hair so healthy looking and shiny! I also appreciate that the box includes gloves as I apparently ran out. 10/10 recommend and can't wait to use another color in the future.

I've been using Feria #40 for years now, and it's the best! First, I love the highlights! My hair is naturally dark brown, and this dye gives it gold highlights that look so pretty, especially in the sun. It also leaves my hair so soft and healthy, while eliminating the gray. Other dyes would dry out my hair, making it look dull and damaged. I do have to dye it again every month because the gray starts to show again, but it's a quick and easy process, so I don't mind. Highly recommend!

I have purchased this brand and color countless times. I have used so many other hair color brands and none compare to Feria by Loreal. I have very long hair and this color is not only vibrant, it lasts longer than any other. I receive compliments on my hair color constantly and people think it was done professionally.

Update (October 2023) - It appears the formula has changed as the box recommends it only for people who have bleached all other color out of their hair. I tried it anyway (on my color treated brown hair) and it seems like it didn't dye all of my hair and the color is uneven (I have now read this may be my fault due to residual styling products). I wash my hair daily so it should fade rather quickly and then I'll color it again in four weeks.In sum - Received many compliments on this color, even at least one from a total stranger in the park. For 7-10 days (three shampoos), the color is fuchsia, then fades to a pinky red. People liked the color even after 8 weeks. I left the solution in my hair for 60 minutes. (The time I only did 40 minutes, I was disappointed with the result.) After a three times using this color, I was ready for a change, but I would definitely buy this color again.Day One - I just colored my hair this morning, so I probably shouldn't be writing a review yet. But so far I love it! I used "Garnier Olia Bold Ammonia Free Permanent Hair Color, 5.12 Medium Royal Amethyst, Purple Hair Dye" four weeks ago and the results were pretty subtle, especially after my first shampoo. With this color, I don't need to be in direct light for the color to be seen, and I even had to adjust my normal makeup palette to make up for all the color. (My natural color is light to medium brown.) There was an odor but it wasn't overwhelming.I will update this review as to color and shine retention at a later date. If the love continues, I am going to use this color again even when quarantine ends.Three weeks after coloring - I adored this color at first, but three weeks in and I am a redhead. Luckily, it is still a pinkish red and not orange or brassy, but red really wasn't the color I was going for. I have attempted to maintain the original color by cutting down on my hair washing from six times a week to three times a week. I have another box of color on its way and I think I will use it next week and see how it goes the second time. On the plus side, I haven't seen any of my grey hairs since I used this color.Four weeks after coloring - I got my hair cut for the first time in a long time, and the stylist really like my hair color. She seemed surprised that it had been four weeks since I colored my hair and that the color had lasted so well. I told her I was washing my hair only three times a week and I don't use sulfate shampoos.

Used this L’Oréal Paris Feria Hyper Platinum on my son for his baseball tournament and WOW—it delivered! He wanted that bold, bleached blonde team look, and this product got his dark brown hair to a super light platinum with just one application. It definitely lives up to the “hyper platinum” name!The kit was easy to use, instructions were clear, and it came with everything we needed, including a nice conditioning treatment that left his hair soft (not fried like I worried it might be). The color was even, bright, and perfect for standing out on the field!Would absolutely recommend for anyone looking for that striking, tournament-ready style—plus, it was a fun memory for both of us!