Between porcelain and fair, which has a more pink undertone? the light shade looks very yellow to me. thanks!!

They both lean pink, but not much different in the shades really. The product does not offer much coverage or buildability. It is best for someone who likes a no makeup look and doesn't need much coverage, as it is more like a tinted moisturizer. It does leave a pretty glow, but I didn't find it hydrated my skin much. I used Wet n Wild dewy primer underneath.

Is this item a primer

I'm really not sure of it's a primer. It's advertising as a face hydrator with a hint of color. I absolutely Love it!! My face has never felt so soft and smooth. And it gives me really good coverage. You can build up or down on your coverage. That's what I love about it. My only complaint ...if you can call it that... Is I wish it came in a bigger sized tube. But I love it so much... I'll just buy 2 at a time if I need to. I'm 62 and I've finally found a light foundation that makes my skin look and feel Great!!

Are light or light/medium cool or are they yellow/orange? Porcelain and Fair would be too pale and medium would be too dark.

It is neither yellow or orange. It is a light/medium skin color.

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✨ Glow Naturally, Cover Confidently 💧

ETHICAL BEAUTY - 100% cruelty-free formula for guilt-free glam.
HYDRATION BOOST - Infused with hyaluronic acid and vegan squalane for all-day moisture.
SHADE DIVERSITY - Find your flawless match from a wide range of inclusive shades.
PERFECT SEMI MATTE FINISH - Achieve a natural, soft glow that’s ideal for any makeup look.
FLAWLESS BUILDABLE COVERAGE - Seamlessly fade imperfections with lightweight, customizable tint.

wet n wild Bare Focus Tinted Hydrator offers lightweight, buildable sheer-to-medium coverage with a semi-matte finish. Enriched with hydrating hyaluronic acid and vegan squalane, it nourishes normal to dry skin while providing a natural, flawless look. Available in multiple shades and completely cruelty-free, it’s the perfect base for a radiant, ethical beauty routine.