Would the 30x30 be better for a ryzen 2700 or a 40x40? Sorry I'm to lazy to measure cpu

The 30mm x 30mm is for Intel CPUs. The 40mm x 40mm is for all AMD CPUs.

Product is slippery, so does kapton tape adhere to it? to be fixed onto the flip up frame (40mm version only). kinda like a picture frame. it works?

As was already stated. I also use a bit of paste to hold it in place, a very small amount at each corner of the IHS to hold it in place and it works like a charm.

Which size is appropriate for which CPU's?

I have a Ryzen 7 2700X and got the 40x40 pad; it ever so slightly overlaps the edges of the CPU maybe by 1-2mm. So 40x40 was a good call in my case.

which size should I get for a 7700k? would the 40x40 fit better or should i just get the 30x30?

I have a 6700K, 30x30 fit just right.

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🔥 Cool smarter, not harder – the future of thermal management is here!

BUILT TO ENDURE - Operates flawlessly from -200°C to 400°C, ensuring ultimate reliability.
ELITE HEAT TRANSFER - Experience blazing 35W/m-K thermal conductivity for peak CPU cooling.
PRECISION EVERY TIME - Modular design eliminates guesswork—perfect thermal application guaranteed.
ECO SMART REUSABILITY - Reuse across multiple builds without performance loss, saving time and money.
ZERO MESS ZERO STRESS - Say goodbye to messy paste with a clean, dry graphite pad solution.

The Innovation Cooling Graphite Thermal Pad is a 30x30mm high-performance, reusable thermal interface with 35W/m-K conductivity. It operates across an extreme temperature range (-200°C to 400°C), offers a dry, mess-free alternative to traditional thermal paste, and ensures consistent, precise application for professional-grade CPU cooling.