Stop Stealing Sheep & Find Out How Type Works (Graphic Design & Visual Communication Courses) 3rd ed. Edition

Effortless read, with a playful yet easy on the eyes layout, tons of images and a pinch of humor.This book is everything you should know about typography before you can call yourself a Graphic Designer (on LinkedIn or elsewhere).Wonderfully explained principals, including historic references in a nutshell and type classification.The book displays specific examples of type and makes understanding its characteristics through its anatomy a breeze.You will instantly grasp the handy vocabulary (body, baseline, ascenders, descenders, x-height, cap-height, counter, kern, serif) and become familiar with it in a matter of seconds.You will learn and understand how and why these and other characteristics give different typefaces the personalities used by Graphic Designers to convey a mood, an emotion an attribute.You will quickly realize why some typefaces are more legible than others and become aware of when that matters the most.And there is a lot more.But don't let me bore you any longer with how much I love this book and how much I think that any Graphic Designer should have this in their library.Find out for yourself.

I'm a graphic designer and typographer with 20+ years of experience, a typeface designer, and I teach college level design and typography classes. I highly recommend this book for anyone new to typography, or for new designers who want to learn more about using type well. I use this book as required reading in my Typography 2 courses.This book has been revised every 10 years, to keep up with technology. It is worth your while to pick up the newest edition.

Great resource! Erik is an excellent designer and does a great job articulating the nuances of excellent layout. He is not only practical, he gives the big picture and helps you to understand the "why."

Great read. If you're studying Typography, this book is for you!

Good but not organized in a very instinctual manner. Overall useful information, it just seemed kind of scattered when I went back to try and look something up.

I watched a video series that referenced this book so I bought it. It is a great book that explains and shows you how type works with design. It is a great reference book.

I learned more in a short time from this book than all my years previously.

A fantastic book about type. I've learned so much already. A great read.

For anyone interested in font design and its importance within the spheres of publishing and the electronic media, this book is a must-have. It is written in an engaging and accessible style and is profusely illustrated with striking examples.

Love this book. Perfect for all Graphic Designers

Good read

As a student currently studying graphic design I have had this book along with many others suggested to me. I have purchased several other design books like Ellen Lupton's thinking with type, and the elements of design. However I have found this book to be the most helpfull with learning and understanding the importance of type design in the 'real world'.Spiekermann makes his book into an example, by changing layouts as well as exposing the bones of his own layout, as a visual learner this is very helpful. I have not found another design book that gives so many examples.This book did come inside of a box without any wrapping so there were a few marks on the cover, although this did not limit my learning and enjoyment.

Creo que el libro no está a la altura de lo que se puede esperar del autor, salvo que uno solo espere comentarios muy genéricos y alegóricos.De cada dos páginas del libro, la página par es una imagen metafórica a página completa: coches, muebles, personas,... con lo que de entrada ya se va la mitad del libro en ilustraciones. De la página impar, 2/3 consisten en una parrafada explicando la metáfora y por que las fuentes son como automóviles, muebles o personas, con un mensaje repetitivo hasta la náusea: según el uso que le vayas a dar a la fuente necesitarás una fuente u otra (sorpresa, sorpresa). Solo el 1/3 restante contiene consejos prácticos y estos aparecen en una fina columna en rojo y letra pequeña, difícil de leer (¡en un libro sobre tipografía!) con unas cuantas muestras de fuentes en cada página la mayoría solo mostrando la palabra "Handglove" y no líneas o párrafos. Es además "llamativo" el número de fuentes de ejemplo que son "FF algo", es decir, que son de Fontfont, la empresa del autor.Aparte, algunos de sus comentarios son excesivamente parciales. Así desprecia las señales de tráfico, diciendo que han sido elaboradas por técnicos que no tienen ni idea de tipografía y que seguro que no había ningún tipógrafo en las reuniones, despreciando así no solo a Miediger (Helvetica), Frutiger (Univers y Frutiger), Johnston (Johnston) que diseñaron fuentes para autopistas, aeropuertos o el metro de Londres, sino en particular a Calvert y Kinneir, diseñadores de la fuente Transport para las señales del Reino Unido, que posteriormente se ha extendido a gran número de países.En resume, librito muy vistoso, pero poco informativo.Por comparación "Es mi tipo" (Just my type) de Simon Garfield que más que un libro sobre tipografía es sobre tipógrafos y las fuentes que diseñaron, aporta muchísima más información. Así, por ejemplo, cuando está hablando de una fuente, el párrafo aparece escrito en dicha fuente con lo cual la vemos en acción.