How much hold does it give?

This product is light and not flaky. With my hair it holds for one day. What I really like about this product is it makes my hair easy to comb and soft. I have been natural about 6 months.

what does this smell like?

It doesn't really have any smell to me - I use a dab the size of a quarter though, so it might be that I'm not using enough of it to have a smell build up.

Would this work for coarse, thick, curly hair? Does it weigh hair down?

I have coarse, thick, curly hair and it works well for me-- definitely doesn't weigh it down!

Would you recommend this product for long coarse, curly, thick, unruly caucasion hair?

Try a sample size first. The curling Jelly has a tendancy to curly the hair tighter than with other curl defining products. I suspect that a conditioner would serve you well, but I am no expert. Consider asking an Aveda professional. They use superior products that perform well with ALL hair types.

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Description

🌀 Define your curls, own your vibe.

FLAKE FREE FORMULA - Enjoy flawless curls without any residue or buildup.
SHRINKAGE MINIMIZED - Stretch and elongate curls for a sleek, polished look.
FRIZZ FREE CONFIDENCE - Say goodbye to flyaways with a formula that tames frizz all day.
PERFECT FOR WASH GO - Effortless styling that fits your busy, on-the-move lifestyle.
LONG LASTING CURL DEFINITION - Keep your coils popping with hi-def hold that lasts for days.

As I Am Curling Jelly is a 16-ounce curl and coil definer designed to deliver hi-definition shine, reduce shrinkage, and minimize frizz. Its anti-flake formula ensures vibrant, stretched curls that last, making it ideal for wash & go styling routines.

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Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

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Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

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