Audio-Technica VM740ML Dual Moving Magnet Stereo Cartridge with Microlinear stylus Red

this is a top quality cartridge and stylus it fits well and the sound is top notch the only problem I had with this was the package came damaged as if the parcel had been ripped open but the contents was ok maybe someone might have thought it was a jewelry box inside the parcel shame on DHL.

I bought this to replace my Empire/Benz MC20 E2/H which recently gave up the ghost. The AT-VM740ML is a revelation. First listen immediately sounded like a veil had been lifted from the soundstage. I've now played about a dozen albums and this cartridge is just getting better and better. The information and detail extracted from vinyl is outstanding. Sibilance that was present on some albums is now completely under control. The balance between bass, mid and treble is also spot on. You could spend significantly more on a cartridge and be hugely disappointed. My system for reference is: Modified Revolver turntable with Manticore Magician arm, Crimson Elektrik 610 pre/620 power amp, Kef reference104/2 speakers.

If you’re in this ballpark £250-300 do give it thought. AT do a great job at all ranges. This is excellent- after having a VM95sh I upgraded to this on a new Rega P3.Very good indeed. Clarity, separation and bass weight all there with balance.Only downside - just the one: fitting it with upside down screw in on fixed head. Patience my friends it will come…!😊😎

Truly impressive. It's difficult to find a good mm cart with acceptable running costs, but here it is. Replacement stylii readily available at £160-£170 makes this a very attractive buy. Initial impressions in the first few hours of use? Remarkable detail retrieval especially in the upper mid/treble frequencies, coming across as a little clinical but audibly softening with each album - it doesn't look like the run in is going to be too drawn out thankfully. The fact that the shibata profiles higher up the range are a straight swap is another plus but believe me this little nude line contact is leaving no hiding places, older worn lp's will surprise you by releasing details previously unheard. It lacks the ability of my clearaudio to convey emotion, and can't match the beautiful subtlety and nuance of my mc, but it wasn't meant to. Purchased to lend a sense of directness, energy, and detail to a lovely old suspended chassis tt, it is so far exceeding all expectations. I am very impressed, this cart is in my opinion a real bargain. I really wish the body had threaded inserts though, set up is the usual wish i was an octopus afair.

Excellent uprate for my set-up. Another case of "you gets what you pays for".

Great cartridge and stylus for the money, VM540ML is also worth considering. I prefer the Ortofon 2M Bronze as a bit smoother, but this is a good option at a cheaper price and fits Rega turntables more easily, as does the 2MR Bronze

Upgraded from AT-VM95ML as the 740 has dual toroidal coils for improved detail and presence. Replacement stylus only £40 more than VM95VML replacement. Not quite up to MC AT-33PTGii standards but that the difference you pay for, for Moving Coil. Had an opportunity to try the MP500 against it, found the MP500 detailed, a bit smoother but not more dynamic. MP500 not worth almost x3 price in comparison to AT-VM740ML. AT-VM740ML worth every penny. - System - Michel Gyro SE/SME IV.

I'm not an audiofool by any stretch of the imagination but I can say without doubt that this cartridge has breathed new life into the sound of my vinyl. It delivers warm powerful bass and crisp high notes without sounding too bright and you can tell that the channel separation is superb as when listened to in either stereo or Dolby pro logic mode the sound wraps right around you like it should.In my opinion the sound quality is on par with much more expensive moving coil carts but without the added noise induced with the extra pre-amplification. I would recommend this to anyone.