L'Oréal Professionnel Paris Color Depositing Purple Shampoo - Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde HairCradle to Cradle CertifiedCradle to Cradle CertifiedCradle to Cradle Certified

Great for toning hair, excellent quality, highly recommended.

Nice sheen. Gentle on my scalp (no flakes or itching). Rinses out easily. Leaves my hair clean and soft. I've been using this for about four years. I apply a small amount, work it into my hair, leave it on for a couple minutes, rinse, reapply, rinse and dry. No funky tint or yellowing. Great product.

Great shampoo and prevents my hair from turning yellow.

Amazing to take the yellow tint from gray hair. It does leave a light purple tint but it is very pretty.

I have natural silver hair and the ends tend to get a bit "brassy" looking. I wash the ends with the purple shampoo and then follow with my curly shampoo. I have washed my entire head and found that it will make my roots/new growth purple, so I avoid the scalp area.

I’ve been blonde for over 20 years and have tired a lot of products. This is by far my favorite toning shampoo. Not too aggressive to use everyday, but can be left on the hair a bit longer to soak in and get that platinum look very easily. Love how it smells too.

I have used this for years. I have tried many other brands and always come back to L’Oreal ProfessionalLiving in FL with hard water blondes go brassy quickly and this shampoo takes the brassy away.It’s a 10/10. Don’t leave it on more then a couple of minutes or it can turn your hair a light violet/silver.

This product is great at covering brassy hair trends.