PME Natural Food Colouring Ivory 25 g

I'm undecided on this colouring. The colour is quite pale and you need A LOT to get any depth of colour, but as it's not a paste, it does water the icing down a bit more than I need, especially for writing consistency royal icing. That said, the bottle is very easy to use, it's not messy and I don't need toothpicks to dig paste out of a pot. I haven't bought any other colours in this brand but I might wait til I've used this a bit more and see if I change my mind about it.Edited: I most definitely HAVE changed my mind about it. I recently made some fox biscuits and coloured them with this. After 2 days the colour had run into the neighbouring colours, and any orange that wasn't touching a different colour got a horrible white watermark-type stain on it. It looked absolutely shocking, and completely wasted the time I'd spend making them. It was a humid couple of days but still! I made a new batch and coloured with my newly-bought Sugarflair orange and had no problems at all, even 3 days after colouring, they still looked good. I won't be buying PME colour gels again...

Arrived way before delivery estimate. Has a slight chemically taste....but that was undiluted properly. Amazing colour. Once you follow instructiins and dilute with instructed amount of icing sugar..you CANT taste the chemically taste. Overal, happy cutomer :) *****

a good little natural dye. the bottle can be a bit leaky so you might want to store it in a bag, but the colour is a good rich green.

Was a little worried about making a green dinosaur cake for my son as the food colouring can sometimes be very strong and horrible in order to get the desired colour but this product was great, the cake looked good and tasted great.

Absolutely the best ever I've used so far. Red velvet cake came out very red as it should do.I'll definitely order more n more.

Will turn any colour substance jet black, rather than typical black food dyes which turn things grey. Highly recommended, not much needed as it is concentrated.

good price good delivery time

I like this colour......just the colour I was after, a nice caramel colour.....obviously it will go darker the more you add but that was the colour I was aiming for.