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💼 Elevate your everyday style with effortless, natural texture.
American Crew Men's Light Hold Texture Lotion is a lightweight, 8.4 fl oz styling lotion designed specifically for fine or thin hair. Infused with natural ginseng extracts, it provides subtle definition and a thicker hair appearance without heaviness or greasiness. Ideal for professionals seeking a polished yet natural look, it dries quickly and offers light control for all hair lengths.






| ASIN | B001229LC8 |
| Best Sellers Rank | #11,502 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #155 in Hair Styling Gels |
| Brand Name | AMERICAN CREW |
| Customer Reviews | 4.6 out of 5 stars 4,883 Reviews |
| Global Trade Identification Number | 00738678148907 |
| Hair Type | fine or thin |
| Item Form | Lotion |
| Item Type Name | AMERICAN CREW Light Hold Texture Lotion, 8.4 Fl Oz |
| Item Volume | 284.25 ml |
| Item Weight | 8.4 ounces |
| Liquid Volume | 250 ml |
| Manufacturer | Deva Concepts - DROPSHIP |
| Material Type Free | Nonylphenol Ethoxylate Free |
| Number of Items | 1 |
| Product Benefits | Thickening, Nourishing, Soothing |
| Scent | original |
| Scent Name | original |
| UPC | 738678148907 |
| Unit Count | 8.4 Fluid Ounces |
S**A
Great hair lotion
Loved it works great for frizzy hair and leaves hair looking shiny and natural cant even tell there’s product in my hair and doesn’t leave any greasy residue
H**R
This is a great product. I like this more than the American Crew products in the jar. Applied to wet hair after shower and great look
I have been through multiple different products trying to find the single hair product that works well. Unfortunately, my conclusion is nothing is perfect for everything. There are times I want to simply apply something to provide some control to hair that's relatively dry. Other times I want to use it right out of the shower. Some of the products out there I like applying omers glue your hair. I guess I was looking for spiked hair or hair that would not move in a hurricane they would be fine. The problem is once they try running a code through your hair is like running a comb through a paintbrush it's been dipped in shellac. This product seems to be pretty good. I applied on my hair when it's wet, rub it in, and then comb it. It dries quickly and gives a little bit of body. If I then brush through my hair again the style and the hold seems to be good. It doesn't give a greasy look. It does make my hair seem somewhat fuller. It gives a good control and overall I like this product very much. Of all the American Crew products, this one is currently my favorite. I have used the other ones in the jar. They're a little bit too strong for my happiness and the price on this one is good
M**M
Good for longer hair
This texture lotion smells fine and goes into the hair easily and distributes well. When I had longer hair, I liked it because it was really light and didn't weigh down my hair or look greasy. I have thick, coarse hair and this product helped tame it and added a little shine. I don't think the scent is great, but it's not terrible either. Just smells like Crew. It dries quickly and the light hold lasts for a few hours. However, I have a shorter hair now with a taper fade and this product has become essentially useless. It might work for somebody with finer hair, but it does nothing to shape my coarse hair. I end up resorting to my Reuzel and Layrite pomades that are stronger holds (and smell way better). As a light-hold lotion, I give it 4/5. I think it's probably good for long hair or those with thinner/finer hair.
J**Y
wonderfulness
I have stark white quite dry hair by genetic propensity and am also well into my sixties so my body does not put out the oils like it used to .Also I work in a very silica and glaze rich pottery environment:for safety I have to wash my scalp and hair thoroughly each day with a cleansing, non conditioner type shampoo.This takes all the oil from the hair and Texture Cream is the only product that puts the correct amount back in, right away. I work a very small amount in after showering, brush it in and ;voila,hair that would ordinarily become like steel wool,is instead transformed to actual soft non greasy-like normal hair.The cream is lightly and delicately scented like wheat or something; definitely not spicy or perfumed like so many other cloying brands out there. One bottle lasts me almost a year.Do ensure you are buying fresh stock. If I am buying 2 bottles to save on freight,I put the other bottle in the refrigerator or a cool spot.It is not like regular inorganic hair grease type stuff and if you go more that 2 years out on this product you may start to notice it becomes slightly waxy and picks up a slightly pungent odour. A minor gripe for the unbelievable job it does day after day.
R**Y
Holds hair in place and smells good
Love it.. holds hair in place all day. And the next day had a little water to the scalp and it still holds firm.
C**3
Great Hair Product!
Great product! Used to use AC hair gel but was looking for something that gave some volume, light hold, and texture. This was it!
J**T
Effective Hair Control
I’ve been using this product for many years. I like to wear my hair long and this product keeps my locks smooth and controlled but not clumpy like gels.
T**D
Good texture cream, but better off with texture powder.
Gets the job done but the hold is so light it barely does anything, plus takes a long time to dry so you’re going to be left in an awkward situation for a while! Otherwise it does do a great job of lightly texturizing hair as a cream. Better off with a texture powder for sure, plus they’re cheaper!
F**T
Außergewöhnlich gut für feines Haar
Die Lotion ist auf Wasserbasis und lässt sich daher sehr gut im Haar verteilen. Zudem zieht sie schnell ein und hinterlässt keine fettigen oder klebrigen Rückstände. Das Handling ist also wirklich einfach und angenehm. Was mich besonders an der Lotion begeistert, ist die Wirkung auf meine Haare. Sie sehen danach nicht nur gesünder und kräftiger aus, sondern fühlen sich auch so an. Die Lotion verleiht ihnen eine gewisse Textur und Griffigkeit, die ich mit anderen Produkten so nicht erreichen konnte. Die Haare wirken insgesamt voller und dicker, ohne künstlich zu erscheinen. Der Halt ist dabei eher leicht, was mir sehr entgegenkommt, da ich kein Freund von zu stark fixierten Frisuren bin. Ein weiterer Pluspunkt ist die Ergiebigkeit der Lotion. Trotz meiner langen Haare reicht eine relativ geringe Menge aus, um das gewünschte Ergebnis zu erzielen. Daher hält die 250 ml Flasche auch eine ganze Weile und ist somit auch aus preislicher Sicht empfehlenswert. Kurzum: Für alle, die ihren langen, feinen Haaren mehr Textur und Fülle verleihen möchten, ohne sie zu beschweren, kann ich die Light Hold Texture Lotion von AMERICAN CREW wärmstens empfehlen. Sie ist einfach in der Anwendung, wirkt effektiv und ist dazu noch ergiebig. Von meiner Seite gibt es daher eine klare Kaufempfehlung.
J**B
Fixation naturelle et coiffure sans effet carton
Une excellente crème coiffante pour ceux qui recherchent un maintien souple et un résultat naturel. La texture est facile à travailler et s’applique uniformément sur les cheveux sans laisser de résidus visibles. Elle permet de structurer la coiffure tout en conservant un mouvement naturel, sans effet carton ni sensation de cheveux figés. J’apprécie particulièrement son effet invisible : les cheveux gardent un aspect propre et naturel tout au long de la journée. La fixation est suffisamment souple pour pouvoir réajuster la coiffure si nécessaire, tout en offrant une bonne tenue pour un usage quotidien. Le format de 250 ml est généreux et dure longtemps, car une petite quantité suffit généralement pour obtenir le résultat souhaité.
A**I
Product is good.
Though expensive, Product is good.
E**L
Smooth
So good
A**1
La mejor
Mi producto de referencia desde hará al menos 25 años. No falla. No deja residuo ninguno, tiene un aroma mínimo, delicado. Me permite peinarme y se quita de en medio...
Trustpilot
1 week ago
2 months ago