Can I use it when have done keratin straightening?

Personally, I wouldn't suggest it. It may be sulfate free but I think it's high pH (dries out /strips hair. I would go with the most gentle shampoo you can find. I believe there are shampoos designed for keratin treated hair. I would look there.

Is this shampoo blue that the color of the product? Does it tone and brighting highlighted hair

No the color of the shampoo is white not blue. Yes,the shampoo left your hair very soft and hidratated ,besides gives you Bright is better if you used the conditioner also.

Can this product safe for permed hair?

I am pretty sure you can use it on Permed hair it is made for curly hair so if you have a curly perm then definitely. I have naturally curly hair and I love it. I used to use Pantene curly care line but it made my hair frizzy because of the sulfates so I have been using this for probably about 3 years and I love it.

is this shampoo heavliy perfumed, as are several other l'oreal shampoo / conditioners?

Hi there! The L'Oreal EverCurl Hydracharge Sulfate Free Shampoo with Coconut Oil has a coconut fragrance to the product. Visit lorealparisusa.com to see all the products we offer. Thank you!

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🥥💧 Unlock your curls’ full potential with hydration that speaks volumes!

PURE CURL CARE - Sulfate, salt, and surfactant-free to protect and preserve natural curl texture and color.
48 HOUR FRIZZ CONTROL - Coconut oil-infused formula locks in curl definition and tames frizz all day long.
SYNERGISTIC CURL SYSTEM - Optimized for use with EverCurl conditioner and styling cream for ultimate curl hydration and hold.
SENSORY LUXURY EXPERIENCE - Rich, lush lather with a fresh coconut scent elevates your daily hair ritual.
HYDRATE WITHOUT THE WEIGHT - Lightweight formula delivers deep moisture without weighing curls down.

L'Oreal Paris Ever Curl Hydra Charge Shampoo is a sulfate-free, coconut oil-enriched formula designed specifically for curly hair. It provides lightweight hydration, reduces frizz for up to 48 hours, and preserves color-treated curls without stripping natural oils. Ideal when paired with the EverCurl conditioner and styling cream, it delivers soft, manageable, and defined curls with a luxurious coconut scent.

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Manufacturer	L'Oreal Paris
Package dimensions	21.7 x 4.8 x 4.6 centimetres
Package Weight	0.29 Kilograms
Item dimensions L x W x H	48 x 75 x 214 millimetres
Item weight	285 Grams
Brand	L'Oreal Paris
Format	Liquid
Volume	8.5 Fluid Ounces
Scent	Coconut
Special features	Hydration, nourishing
Item model number	071249341407
Product Dimensions	4.8 x 7.55 x 21.4 cm; 285 g
ASIN	B01M01MQPB

L'Oreal Paris Hair Care Ever Curl Hydra Charge Shampoo, 8.5 Fluid Ounce

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