Belong Bag Utility Backpack

Ordered this for the use and arrival of our third child and I am super excited to start using it. It seems very durable and light weight. The zippers are very easy and there is plenty of storage/pocket space. I hate having to search through the entire diaper bag to get to something that is on the bottom, so the fact that this fully opens and gives you easy access to everything is a game changer. The color is exactly as pictured. Overall this bag is very stylish yet durable. I highly recommend and wish it would have been available sooner!

My entire pregnancy I wanted the itzy ritzy Boss Plus bag but after reading the reviews of how heavy it is and seeing how massive it was in person, I took their quiz and this one was suggested. Fast forward to 3 months of use and I really love this bag! It holds SO much and has a lot of pockets which I love. The front pockets are very convenient and the side pockets hold two Dr browns bottles which is nice. They do get a little tight if you have a lot inside in the side pockets too but it’s still able to hold a bottle. My only down side is the straps are kinda cheap but I’ve gotten use to them and usually just keep the bag under my stroller. The other not so great thing (and it’s probably just my packing) if the front has a lot of stuff in it and it’s unzipped like 1/3rd of the way, the whole thing just unzips from how heavy it is. But all in all, I’m really glad I went with this bag, I love it and it’s very versatile. Looks good on me and my husband doesn’t look silly wearing it either.

Worth the price. Has many pockets, zippers, & storage space. It is kind of big but perfect for a whole days outting.

Very big but with us getting ready to have 2 kids I wanted a bag with more pockets and organization. This is my ultimate diaper bag for 2 kids

Loved the color, size and style of this bag. Bought it in November 2025, by April 2026 and only after using a handful of times, the zipper broke on the main pocket. My son was born in January and I just went back to work this week, so the bag has not been used/carried except for maybe 10 times? To have the zipper break already on a bag that, with tax, cost over $200 is absolutely ridiculous. I don’t think the product is worth the price.

I have 5 diaper bags, this one is my all time favorite! I have a couple different itzy ritzy ones, and then petunia picklebottom as well. I have 2 kids under 2, so I always need a ton of stuff with me. This bag has so many compartments and pockets for everything! My favorite is the exterior pockets on the front! So much room for everything without taking up additional space inside! I also use the clear plastic zip organizers to keep extra outfits in, and two of them fit in there great with plenty of space left for formula, snacks, extra shoes, extra drinks, etc!

I splurged on this bag and don’t regret it a single bit! This bag is amazing. I’m definitely an over packer but it fits everything I want to take for baby, keeps it super organized, and even has pockets for my essentials so I don’t have to carry something separate. The bag itself is light weight but sturdy. Love it and am hoping the durability is a win, too!

I got the MIA + SOPHIA bag before my son was born and used it for 6 months. I hated it, even though it was very cute. I was always rummaging through it looking for something. This bag has about a million pockets and the zipper goes all the way down both ways. Everything is organized and lives in a pocket and I never have to rummage through it, even if I do fill it up, because of the zipper. Love this bag and would recommend it to anyone. Skip the ultra chic faux leather bags and just get this one.

Nous adorons le sac pour nos deux bébés, beaucoup de place, plus besoin de trainer 2-3 sacs quand on va chez les gens.