Better & BetterPurity Toothpaste | Fluoride Free, SLS Free Toothpaste for Sensitive Brushers | 1 CT Mini Tube | Fresh Breath with Organic Mints | Natural, Vegan, Whitening Toothpaste to Remove Plaque

I've heard about this toothpaste from my family. This vitamin D enhanced toothpaste works great for me. I don't have to remind myself to take my daily vitamin D dose any longer. The taste is minty and fresh, and more natural than mass produced toothpastes. I'm a stickler about natural ingredients, and I'm happy to report that Better and Better doesn't contain fluoride. The only thing that they may want to change is to make it a bit thicker, but that's really a minor thing. The price is a steel if you look at what you're paying for - the combo of vitamin D and regular toothpaste.

If you've tried a lot of natural toothpastes like I have, you know that it's hard to find a good one. This one checks all the boxes - it's super minty and fresh, it makes my teeth feel extra clean and smooth, and it looks really nice in my bathroom. It has a nice foam, which lots of natural toothpastes don't have. Now that I'm used to Better & Better, when I'm at someone else's house and use their big brand toothpaste, it taste SO sugary and gross in comparison. Would recommend this toothpaste to anyone.

OK, the toothpaste is nice and the ingredients are good, but I've only used it for a week and already it feels like it's almost time to buy another one. I use less than a pea-size ball when I brush, so it's not me. It's definitely the product. I didn't mind paying more to get quality, but I was expecting that at least it will last for a while. I do mind that even what you do buy contains such a small amount (feels like more than half is empty), in a large looking toothpaste container.

I’ve used this toothpaste for the past month and it cleans my teeth and freshens my breath. However, it doesn’t whiten my teeth. I still have some yellow stains that are hard to remove on some of my teeth. I like how this toothpaste is organic and free of harsh chemicals including sulfa that I’m allergic to.

I thought their toothpastes were already good but they did it, they made them to be even better & better! The previous version of this toothpaste was already on top of my list of natural products but this new version really tops it off! I see improvements in the new tube but also I can feel improvements in the product too! I love the freshness it leaves in my mouth without that super strong minty flavor conventional toothpastes have. But what I like most is that it’s a healthier option for me and my family! This is my husband’s favorite one and I love the Energy one. Thank you Better & Better for the improvements!

We have been using Grants of Australia Toothpaste from our local health store, which was the best natural toothpaste we ever tried.After a cross country move, we couldn’t find any good natural toothpaste locally and resorted to check on Amazon.Better and Better looked like it had pretty clean ingredients and I bought the 2-pack, the price point seemed great!I was excited to try it, but couldn’t even finish one whole round of brushing.It was disgustingly sweet ( and super runny).It tastes like lightly minty cupcake frosting, and definitely doesn’t leave a fresh and clean taste and feel in your mouth.You feel like you are brushing your teeth with frosting.I should have checked for sweetening ingredients but didn’t think about it! My fault!There are 3 different sweeteners: Xylitol, Stevia, and because that isn’t enough, they added Agave, why?Why does something that is supposed to clean your teeth need to taste like candy?I didn’t have my kids use children’s toothpaste either, because I don’t get it! It seems so counterproductive!My teenager and husband weren’t impressed either and decided to keep looking for a different clean toothpaste.This one needs way more mint and 90% less sweetener!

Love this product!

My kids used this and they love it,its minty but not too over powering