- Intelligent α7 AI processor with AI Super Upscaling.
- LG 4K SELF-LIT OLED for perfect contrast & 100% colour accuracy.
- Smart platform with Freeview Play, Netflix, Disney+ and more.
- Dolby Vision for realistic picture & Dolby Atmos for immersive sound.
- Responsive gaming – advanced features for next-gen consoles.
Intelligent processor for optimised pictures and sound LG OLED
B3 features the new α7 AI Processor Gen6, the brain of the TV.
This intelligent processor intuitively ensures optimised picture
and sound quality and delivers image enhancement through AI Super
Upscaling. It will also upscale audio for a more cinematic
experience. LG SELF-LIT OLED technology LG self-lit OLED is the
pinnacle of TV technology. All of the screen's pixels are
self-lit allowing for perfect contrast, 100% colour accuracy and
volume, and the sharpest pixel-perfect details, creating an
astonishing viewing experience. LG OLED enables uncompromised
picture quality at any viewing angle so everyone in the room can
enjoy the same stunning images regardless of where they sit. OLED
technology also provides a safer and more comfortable viewing
experience thanks to its flicker-free technology and certified
low blue light levels. This means less igue to your eyes
during those boxset marathons, nail-biting championship games and
intense gaming sessions. Smart Platform LG OLED B3 features
webOS, LG's smart platform which hosts a huge variety of the best
streaming services – including Freeview Play, NOW, Netflix, Prime
Video, Disney+ and more - while making browsing and searching for
what to watch completely hassle-free, even through voice control.
New Quick Cards make it easy to find what you want based on
interest – be it Gaming, Sports, Music or even Home Office. The
smart platform is controlled with the LG Magic Remote, plus you
can also use the LG B3 to control your smart home with built-in
Alexa. Intense Cinema experience LG OLED transports the most
immersive cinema experience directly to your home. Exceptionally
sharp pictures, crystal-clear sound and perfect black levels plus
Filmmaker Mode, deliver movies as the director intended. Dolby
Vision and Dolby Atmos provide awe-inspiring drama to every genre
- with incredible colour and contrast plus 3D surround sound -
delivering the ultimate in full audio-visual immersion.
Responsive Gaming experience LG OLED B3 is designed for next
generation consoles, boosting your competitive edge with an
incredible 0.1ms response time and low input lag. The B3 is
loaded with all the pro-tools you need to dominate, such as
4K@120Hz, VRR, ALLM and eARC as specified in HDMI 2.1, plus
G-Sync, FreeSync, Game Optimiser and HGiG which are all
integrated and ready out-of-the-box. Plus there’s easy access to
Twitch on LG’s webOS smart platform. Exceptional sport experience
LG OLED delivers you the realism and intensity of the sports
stadium experience at home, with uncompromised picture quality at
any viewing angle regardless of where you are sitting.
Exceptional picture quality with immersive sound (AI sound Pro)
is enhanced by the smoothest motion (OLED Motion) so no matter
how intense the action is, OLED keeps every detail of the game in
diamond sharp focus. Cutting-edge design Exceptional technology
and incredible viewing experiences expertly housed in an
extremely thin design. The LG B3 TV merges seamlessly and
elegantly into any space in your home. LG Soundbar synergy Pair
with a compatible LG Soundbar to enjoy a seamless, connected
experience with enhanced sound. WOW Orchestra utilises TV and
Soundbar speakers simultaneously for an optimised experience. WOW
Interface takes the hassle out of tuning your audio, using
Soundbar mode controls and super-accessible TV remote and
on-screen menus. *WOW Orchestra feature enabled via TV sw update
Mid 2023 Compatible LG soundbars (2022 models will receive
features via sw update early 2023); WOW Orchestra:
S95QR,S80QR,S80QY,S75Q,USC9S,USE6S / WOW Interface:
S95QR,S80QR,S80QY,S75Q,S65Q,S60Q,S40Q,USC9S,USE6S Sustainability
LG OLED TVs are significantly more eco-friendly than the LED
equivalents. OLED uses less plastic and fewer hazardous
materials. OLED is officially a Low Hazardous product and rated
Excellent in recycling efficiency.