The Pocket Universal Principles of Design: 150 Essential Tools for Architects, Artists, Designers, Developers, Engineers, Inventors, and Makers (Rockport Universal)

Great little book for those with eyesight of a hawk. Each 'subject' is dealt with very briefly, I mean really abbreviated so to speak. But for all that it is an excellent aid as an index for further reading. Note that I also have the 'full size' publications and would recommend them also.

It’s a great book to have just in case you might have forgotten what you had learned. The only thing. It took quite some time for delivery (almost 2 weeks) but the communication from the seller was good.

Great book book that you can carry in your rucksack or bag and use it for reference. Content is interesting to read as well.

Nice little book, great place to start

I picked this up on a whim. It's a wonderful summary of the principles of design. I don't know much about it, so it's been a revelation as to how much design impacts our day to day lives. Really interesting.

I much prefer this smaller concise version than the full version. This version deals with each principle in a concise yet still informative way. Just enough information to clearly understand each principle. The book is about 20mm thick and I'm concerned that in time the spine glue may weaken and pages fall out but maybe my fear is unfounded and modern page glue is stronger than it looks.

I have the larger book also. This is also of great quality but much more accessible.

Great book and well worth a read

Einige der Prinzipien im Buch waren mir zwar schon bekannt, dennoch konnte ich einiges dazu lernen, was mir (als nicht-Designer) in Bereichen Geschäftsmodell-Innovation und Konzeption weiterhilft und das Verständnis für Design schärft. Das Buch fasst kurz und prägnant sowohl wichtige Prinzipien des Designs als auch ökonomische/psychologische Verhaltensweisen von Menschen zusammen. Jedes Prinzip wird in Stichpunkten beschrieben und mit einem Beispiel (in Form eines Bildes und eines kurzen erklärenden Textes) dargestellt. Dadurch sind selbst kompliziertere Prinzipien gut verständlich. Sehr zu empfehlen!

Really good to learn different principals of Design and human behaviour

Great product. Bought it for a gift and the cover was torn and damaged.

If you're doing anything in the design space, this book is a must. This version is the pocket version, which I will forever keep on my desk now. It covers all of the same principals as the standard version but in bullet points. I'd recommend reading the standard version first and keeping this one as a reference.

The depth is hardly the great thing about this book. It is a rather shallow introduction to each of these principles. Really just sufficient to understand and apply said principles in a useful way. Many of these principles could take a decade to master, but that's where this book becomes useful. While it would take a long time to master, it only takes a few minutes to apply to a lesser extent. Just sufficient to substantially improve a project, product, or user interface, for instance. For new designers, developers, artists, and engineers, this book is a must have.