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McGraw-Hill Education ISE Marketing Management
| Best Sellers Rank | #623,173 in Books ( See Top 100 in Books ) #78 in Product Management #197 in Business Marketing |
| Customer Reviews | 4.4 4.4 out of 5 stars (55) |
| Dimensions | 8 x 0.8 x 10.6 inches |
| Edition | 4th |
| ISBN-10 | 1260598233 |
| ISBN-13 | 978-1260598230 |
| Item Weight | 2.28 pounds |
| Language | English |
| Print length | 482 pages |
| Publication date | April 7, 2022 |
| Publisher | McGraw Hill |
S**L
Great value for money
This was the cheapest version of the textbook I could find. Great quality and brand new!
M**O
it is a very updated book
I will use it as a support book to teach a bachelor's level university course on the subject. The cases are updated and that is why it is valuable.
N**R
Text book
This was perfect for my Masters class
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