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✨ Elevate your hair game — because better is the new beautiful!
Better Not Younger Volumizing Shampoo is a sulfate- and paraben-free formula crafted for women 40+ with thinning, fine hair. Infused with biotin, bamboo, hops, and sage extracts, it provides lightweight, build-up free volume while gently cleansing and supporting stronger, fuller-looking hair. Designed to honor mature hair’s unique needs, this 8.4 oz shampoo delivers airy lift, color-safe care, and confidence with every wash.











| ASIN | B09DTNVM7S |
| Active Ingredients | Arctium Lappa (Burdock) Root, Humulus Lupulus (Hops), Salvia Officinalis (Sage), Bamboo |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #46,299 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1,253 in Hair Shampoo |
| Brand | Better Not Younger |
| Brand Name | Better Not Younger |
| Customer Reviews | 4.2 out of 5 stars 638 Reviews |
| Hair Type | Thin |
| Item Dimensions | 2.1 x 2.1 x 7.4 inches |
| Item Form | Gel |
| Item Weight | 10.4 ounces |
| Liquid Volume | 8.4 fluid ounces |
| Manufacturer | Better Not Younger |
| Manufacturer Part Number | WAKE-SH-8Z |
| Material Type Free | Paraben Free, Sodium Lauryl Sulfate Free, Sulfate Free |
| Model Number | 850000778016 |
| Number of Items | 1 |
| Other Special Features of the Product | Natural Ingredients, Not Tested On Animals |
| Product Benefits | Anti-Frizz, Anti-Hair Loss, Damage Control, Strengthening, Thickening, Volumizing |
| Recommended Uses For Product | Hair Breakage |
| Scent | Cherry Blossom |
| Scent Name | Cherry Blossom |
| Suitable Hair Color | All Hair Colors |
| UPC | 850000778016 |
| Unit Count | 8.4 Fluid Ounces |
L**.
Good product.
This is a very good shampoo. I have been using this shampoo for several and I like it a lot.
S**E
Very kind to fine hair
My skin seems to be allergic to rosemary (which this product does NOT have, unlike many other similar volumizing shampoos). So, when I've used other products targeting those of us with fine hair which do contain rosemary, my hair falls out in handfuls while and after shampooing-- not was I hoping for! This product is great-- no more wads and wads of hair in the drain while shampooing, has a lovely floral but not overpowering scent, cleans well, leaves hair silky with good lift and volume (I use a good quality conditioner too, but before applying conditioner, and after shampooing with this shampoo, hair already feels silky and clean). It's not cheap in price, but it's worth the price IMO and a little of it goes a fairly long way.
R**.
Smells Great
This shampoo smells so good, however it made my hair way too soft. If your hair tends to frizz up this would be perfect for you.
M**.
Works better, smells better, stays clean longer
It's a pleasant very light scent that dissipates quickly. Doesn't irritate my skin as others have, gives good volume and much better conditioning. It's pricier but you get a much better product than other cheaper brands. I'm completely natural gray and it helps with the occasional frizziness. Highly recommend if you're older and looking for a better volume shampoo and conditioner. I advise to rinse well after the shampoo and the conditioner for best results. If I don't rinse shampoo enough (with any shampoo) I don't get the best results and you do need to rinse the conditioner out well in order to keep it fresh longer and not limp. Very good products. Only wish they weren't expensive but you do get what you pay for in this case. Definitely worth it in my opinion.
J**K
Great Product
Great product leaves your hair feeling and looking great. Never dry or fly away !
S**U
Not the most effective
This shampoo was not for me! My hair came out rough and tangled! Maybe it’s not for the southeast Asian hair type! My hair is dark, long and thick! It did clean well but I had to take three pumps of the shampoo for good lather. Fragrance was okay not strong! It wasn’t effective for my hair!
S**N
Best of the Best
💯 % recommended
C**H
Smells very nice
All I can comment on is the smell. The shampoo bottle opened up in transit and emptied out in the packing. So I won’t get to try the shampoo but it does smell nice.
C**A
Better no Younger combo
These products are phenomenal. Sadly the shampoo’s price has increased so much that I had to choose a different option from the same brand.
A**D
a bit pricey
It does what it says
S**.
Product arrived damaged and spilled on packaging.
This is very good shampoo however; the product arrived damaged with shampoo having spilled out all over the packaging. Very disappointing for the price of the product to have half of it spoiled.
Trustpilot
2 days ago
1 month ago