How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often

Ever write using Chat GPT? The responses are disjointed, and sound "machined". Well, they are coming from a machine, and they don't work. Machines don't know about human emotions. Ever hire a $100 copywriter? Yea, they didn't even bother to use a spell checker. The appeal is all wrong. Their copy doesn't work either. Copywriting is a skill, to help HUMANS decide things. It takes HUMANS to do this. It takes HUMANS who use a SYSTEM that works, creating EMOTIONS to encourage HUMANS to open their wallets and buy your service or product. Aside from the cheap expense, how much $ did you LOSE by NOT reading this book? Cheap copy leads to DISMAL results. This book is written by one of the world's top copywriters. He spells out his SYSTEM in this book. A system that produces enormous CASH returns. How many sales would it take to pay for this book, and the time to devour it? How many of sales will you LOSE if you DON'T invest in this book? I am a tradesman and we have a trades business. We were doing ok. Then I read this book. Then I listened to it on Audible several times. And I read it several more times underlining, making notes, applying the "system" to my business. Then I signed up for a FREE workshop Mr. Edwards holds occasionally. The results for us are SPECTACULAR. PS: If you are my competitor, forget what I just said, please DON'T buy it.

To say that Ray Edwards is a master at copywriting is the ultimate understatement. But more important than that, he is a gifted teacher who knows how to make information both approachable and applicable, not to mention relevant to anyone who is seeking to improve their results! There are many things I could say about the power of the copy in this book...the insight it reveals in its formatting, the power it delivers in its structure, and the comfort that it delivers in its style would top my list. You can't help but learn how to write better copy just by reading it, and the step-by-step recipe it offers for writing the copy you need to deliver value to those you serve is as easy to follow as it is powerful. Bottom Line... If you want to improve the copy you write to sell ideas, products, or services, you need to read this before you write another word. If you want to improve all of your communications and increase your impact, you need to read this before you send another e-mail, write another social media post, or develop your next presentation. If you want to become more effective at delivering your message to the world, you need to read this book before you talk to the next person about your vision. My recommendation...get two copies...one for your home and one for your office. Read the one you keep at home and learn from it. Use the one in your office as a reference when you get stuck or need to know the next step in whatever it is you are writing...that is the way you will get your 'Most Wanted Result' from the copy that master copywriter and teacher Ray Edwards shares in this book.

I picked this up after hearing folks like Don Miller and Michael Hyatt rave about it. They were right! If you need to write emails, website copy, or any kind of communication that's aimed at helping the reader make a decision to buy (or try), this is the book for you. I found the beginning chapters very helpful, while the later ones didn't produce quite as much value for me. Still, I highly recommend it.

If you are tired of marketing and promoting your products, services and ideas and not getting anyone to listen, get a copy of this book now! If you think all salespeople as slimy snake oil solicitors who don’t care about anything but making a quick buck and moving on, you don’t know people like Ray Edwards, who wrote this book to dispel that myth. You can sell by presenting facts, feelings, true stories, well-worded headlines, and varied-style bullet points, in a memorable formula that helps you P.A.S.T.O.R., or take care of your customers, just as a shepherd cares for their sheep. Read it, listen to it and take notes, then take action with the free video quick copy course included as a link to the author’s website and start persuading people on a hassle-free, unforced way, and start getting cash flowing into your bank account immediately! I really like this book because I wanted to learn how to persuade people to buy something, but only if it’s what they really need. It’s not your typical sales-y way of making people feel guilty or tricked into buying something they don’t want or need. The book is logically outlined according to the structure of a sales letter, and gives you lots of tips, tricks, and secrets to helping people know about, feel, and understand what they get when they buy what you’re offering. I’ve been listening to Ray Edward’s podcast for years and have enjoyed getting to know him and what he does to serve business owners, teaching them how to write great, persuasive copy. By the way, copy is every word you write to promote anything, from emails to videos and everything in-between! You also get a chapter summarizing product launches, which is everywhere online these days, and is bringing people lots of cash flow serving their customers with each new product or service they create, and getting them new customers quickly to boot. So, stop suffering from your sales slump or even your soul-sucking job, and learn how to increase your business or your personal cash flow by writing persuasive copy ethically!

I found this book very helpful to enhance my copywriting skills. The main framework PASTOR is amazing, memorable, and I helped me to craft better copy. I can easily second Michael Hyatt's testimonial, "Ray ... the best copywriting teacher I know!" ** Pros: - Practical tips and strategies - Step by step guides and frameworks - Most of examples on service/coaching/training providers (which is great for me and similar audience) - Hints on ethics throughout the process - The accompany free training videos and template that included with book purchase are amazing and to the point. In approx. 45 min will get more than 70% of the main book concepts. - Good summary after each chapter ** Cons: - I think those who sell physical products especially if cheap price may find examples not so related to them. - Some religious metaphors, for me it's acceptable but maybe off to some other people. I really Thank Ray Edwards for delivering such GREAT VALUE.

I am a physicist. That is about as far from writing marketing copy as it gets. If you are an engineer, scientist, programmer, or other technical professional, get this book and forget what you think you know about copy and marketing to your customers. Technical types like us, need a bit more hand-holding when it comes to writing copy. I never could figure out why my customers didn't respond to our emails and flyers. Eventually in frustration, I reached out for some help. If I can learn to write copy that sells, anyone can. Ray's approach is easy to understand, and he explains why it works. He also gives great templates for a quick start and quick wins. I recently started applying the principles in this book to our email marketing, and I have seen 2 or 3 times the response we used to get. I'm confident that with practice and a few more times through the book, I'll be even better. If your copy is not currently getting customers to buy, read this book, apply the principles, and reap the rewards. Like I said from the start, if the physicist can learn to write, so can you. Get the book and don't look back.

Although I have not YET completed the book - I am 1/4 of the way in, and I LOVE IT! Although I am an avid reader non-fiction - especially business related books - have always been very difficult for me to get through. Most business books I have bought seem to require you to "plod through" lots of text to get the actual information you are looking to learn. Not so with How To Write Copy That Sells. The chapters are easy to read, get straight to the business of teaching AND provide accessible summaries at the end of each chapter. I foresee this being a book that lives beside my desk at all times. Thank you, Mr. Edwards, for convincing me that there is at least one business book out there for the likes of me (and if there is one there are surely more). You have given my business a huge boost! PS: can't wait to dig into the free Copywriting Quick Start Training. I just joined today!

“This book is a goldmine for anyone looking to improve their marketing! The step-by-step system breaks down copywriting into clear, actionable techniques that really work. I’ve seen a noticeable increase in engagement and sales since applying these principles. Whether you’re a beginner or experienced marketer, this guide is a must-read!”

Must to read book for every marketer out there. Copywriting is a skill that no salesman or marketer can ignore these days.

I really loved the whole content which cle1arly helped to improve our copywriting techniques especially in writing sales letter and email copies.

L'ho comprato per vendere i miei servizi aziendali applicando il format suggerito; devo dire che ho avuto buoni risultati. E' pratico, chiaro e dettagliato per l'argomento. Certo è scritto in inglese ma è comprensibile e di facile lettura.

Das Buch von Ray Edwards zeigt klar auf, wie Copywriting funktioniert. Er Zeigt dir die wichtigsten Elemente die teil jeder mail, ad oder anderweitigen copys sein sollte. Du kannst das Buch super durchlesen, durcharbeiten und ebenfalls für dich wertvolle templates bauen. Das Buch hilft dir Struktur in deine Ads zu integrieren, zeigt dir zunächst das konstrukt aus der vogelperspektive und geht dann auf die Bestandteile ein. Z. B. P.A.S.T.O.R, eine Akronym für Person (Problem, Pain), A für Amplify (die Probleme und den Schmerz), S für Story, T für Transformation und O sowie R für Offer und Response. Alles Punkte die Teil deiner Ads sein sollten. Absolut empfehlenswertes Buch!

If you want to lift conversions on your 'long copy', or VSL you're working on... this is the perfect book! One of my fav copywriting books.