









🎨 Unlock your perfect shade—smart, simple, stunning!
Almay Smart Shade Skintone Matching Makeup in 300 Straight Up Medium is a revolutionary liquid foundation that starts white and instantly transforms to match your skin tone using Tonemimic™ technology. Offering buildable medium coverage with a natural, luminous finish, it’s dermatologist tested, hypoallergenic, fragrance-free, oil-free, and cruelty-free. With SPF 15 broad-spectrum protection, this lightweight formula is designed for sensitive skin and available in six adaptive shades for a flawless, streak-free look that keeps you glowing all day.
| ASIN | B00I50QVBO |
| Additional Features | Lightweight |
| Age Range Description | Adult |
| Best Sellers Rank | #11,215 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #109 in Foundation Makeup |
| Brand Name | Almay |
| Color | 300 Straight Up Medium |
| Container Type | Bottle |
| Country as Labeled | United States |
| Coverage | Medium |
| Customer Reviews | 4.5 out of 5 stars 9,054 Reviews |
| Finish Types | Natural |
| Global Trade Identification Number | 00309975603033 |
| Item Dimensions | 1.88 x 0.81 x 4.5 inches |
| Item Form | Liquid |
| Item Weight | 1.44 ounces |
| Manufacturer | Revlon Consumer Products Corp. |
| Manufacturer Part Number | 5603-03 |
| Material Type Free | Oil Free |
| Model Number | 5603-03 |
| Number of Items | 1 |
| Package Information | Bottle |
| Package Type Name | Tube |
| Product Benefits | Hypoallergenic |
| Recommended Uses For Product | Sensitive Skin |
| Skin Tone | Medium |
| Skin Type | Sensitive |
| Specialty | hypoallergenic |
| Sun Protection | 15 sun_protection_factor |
| UPC | 309975603033 |
| Unit Count | 1 Fluid Ounces |
A**S
High-end coverage for drugstore price!!
If you're on the hunt for a foundation that provides excellent coverage while feeling light and airy on your skin, look no further than the skintone matching foundation! This foundation is truly outstanding, and I can't recommend it enough. Science man - it's amazing. It goes on white and right before your eyes, you watch it change to match your skintone PERFECTLY. Unlike other foundations that can leave you looking too orange or too pink, this one blends seamlessly into your natural skin tone, giving you a flawless, natural-looking finish. But what really sets this foundation apart is how well it covers imperfections. Whether you have acne, dark spots, or fine lines, this foundation provides excellent coverage that lasts all day. And the best part? It feels incredibly light and airy on your skin, so you won't even feel like you're wearing makeup! Another great feature of this foundation is how easy it is to apply. The formula is smooth and blends easily into your skin, so you won't have to spend hours trying to get the perfect finish. And because it's so lightweight, it won't clog your pores or cause breakouts, making it ideal for anyone with sensitive skin. Overall, the skintone matching foundation is a truly outstanding product that I highly recommend to anyone who wants flawless coverage without feeling like they're wearing a heavy mask. It's a must-have for anyone who wants to look their best, whether they're heading to the office, out on the town, or just running errands. So go ahead and give it a try – I promise you won't be disappointed!
M**L
Fun color-changing effect with great coverage—skin prep is key for longevity!
I initially bought this just for fun because the color-changing feature seemed interesting. The first time I tried it, I only applied primer right after waking up. After being out for 6–7 hours, my makeup had completely melted off. My initial impression was that it had good coverage, but lacked staying power. I decided to give it another shot today, but made sure to prep my skin properly first: toner pad, serum, and day cream before applying primer. This time I stayed out for 10 hours, and it barely budged! Only the oily areas around my nose melted just a tiny bit, and that was without even using setting spray. Skin prep really makes all the difference with this product.
A**A
A Game-Changer for Natural Coverage!
Almay Skintone Matching Foundation Review – A Game-Changer for Natural Coverage! I’ve been searching for a lightweight foundation that blends effortlessly with my skin, and Almay Skintone Matching Foundation in 100 My Best Light exceeded my expectations! The Smart Shade technology is incredible—it starts as a white cream and magically adjusts to my perfect skin tone, giving me a natural, flawless finish. One of the biggest highlights is how comfortable it feels. It’s oil-free, hypoallergenic, and dermatologist-tested, making it perfect for sensitive skin like mine. It doesn’t clog pores or feel heavy, yet it provides just the right amount of coverage to even out my complexion. Plus, the added SPF 15 is a great bonus for daily sun protection. Unlike other foundations that can look cakey or oxidize weirdly, this one blends seamlessly and stays fresh all day. It’s especially great for those who prefer a more natural, no-makeup look. If you have dry or combination skin, applying a light moisturizer underneath enhances the smoothness. Overall, I highly recommend this foundation for anyone looking for a lightweight, skin-friendly, and adaptive makeup solution. It’s a must-have in my routine now!
C**E
Worked well for mature skin
I was very impressed with the quality and price point of this product. I had been wanting to try one of these skin tone matching foundations and decided to go with the Almay since it was so reasonably priced. I was very surprised at how well it went on. The coverage was great and it changed color like magic and blended so naturally. I am very fair skinned so next time I would go with a lighter shade, but I would definitely purchase it again. In addition, I have mature skin and was pleasantly surprised how flawlessly it blended and did not settle in my creases. Very happy with this product.
D**.
A very good product for the price!!
I really like this foundation. It does match your skin color perfectly. I still feel I need just a little more coverage so I actually use this as a primer so to speak then use my foundation over it. It works great in this way for me. It goes on very smooth and easy. I apply it with a sponge but you can use a brush or even your fingers if you like. It is not drying but instead seems to moisturize your face. It is a creamy texture with a medium thickness to it. It stays on all day and keeps my foundation fresh. I have used it as a full foundation as well and it does stay fresh on my face the entire day. I think it's a great value for the buck. I do recommend it.
M**.
Makeup
Nice foundation, no streaking. A tiny bit goes a long way. Great value
K**H
Not great
I seem to need to use a lot to get any sort of coverage. It's barely medium coverage at best. I also find it rather dry on my face and can't wait to wash it off. The color is good though so I have no complaints there.
W**S
Easy to use and looks great
Easy to put on and matches well. Love this foundation
S**E
BIEN
El mismo producto comprado en USA era mejor . Me molestó el hecho que el producto no era precintado con eso siempre tengo la duda que fue un producto devuelto y sin control de calidad
A**U
Tolles Produkt!
Durch eine meine Lieblingsyoutuberinen bin ich auf dieses Produkt gestoßen. Ich habe es bestellt und wurde nicht enttäuscht. Es bringt das Gesicht zum strahlen, deckt kleine Unreinheiten ab aber all das ohne wie Make-Up auszusehen! Für all die, die beim Sport oder einfach im Alltag nicht komplett ungeschminkt raus wollen, ein tolles Produkt! Mega natürlich!
L**A
Buon prodotto ma...
Il prodotto è buono, ne basta davvero poco per uniformare il viso, la colorazione è leggerissima ma l'effetto è bello. Per la mia pelle purtroppo non è così leggero come pensavo e un po' si sedimenta pur stendendolo con una sponge umida. Nel complesso è comunque un prodotto valido anche se il costo non è proprio basso.
J**Y
Perfect shade and sunscreen for oily skin
I really love this shade and I hope they continue to make more but it seems like they may be discontinuing it. Very sad about it.
M**L
Excelentes resultados
Simplemente mágica, es blanca al principio pero de alguna forma se mimetiza con el color de la piel, cubre, humecta y protege
Trustpilot
1 month ago
4 days ago