Photo Focus Dewy Liquid Foundation Makeup, Soft Beige (Packaging May vary)

This is my new favorite foundation! I’m normally a skin tint kind of person but needed a foundation for an upcoming event I’m doing my own makeup for. I was looking for something low price as I didn’t think I would use it much. This foundation has the perfect coverage; it evens the skin tone but still lets freckles and such peek through. It has the perfect skin-like finish, it almost doesn’t look like you have foundation on. It’s a thin consistency that blends so easily into the skin and has a dewy finish without being greasy. The best part? It lasts SO well. I played a round of golf in the heat with this on to test it out and it still looks perfect (pic attached). I’ve already recommended this to everyone I know! I have heard that it layers well if you need more coverage, but I haven’t tried it myself.

Very happy with it so far. It looks pretty natural on my skin. After maybe 8 months of trial and error searching for a shade that is close to my neck color, I think I’ve finally found it! Shell Ivory! I’d bought a tested a few different brands and shades last year (Maybelline, L'Oréal, Nyx), and settled on the L’Oreal Infallible 32-hour, which seemed to match my face, but after a month or two, it seemed orangey like all the others I’ve tried. Whether I got too pale in winter or it oxidized in the bottle, I’m not sure. It was a decent brand otherwise. But after trying several foundations and shades, I was reluctant to potentially waste another $14-$18 per bottle to try two of the lighter shades in the Infalliable. It took a few tries just to get to the last shade. Every makeup I tried either oxidized or was just not the right shade. I’m 80% sure that I’m a neutral skin tone, but I think I have olive overtones also because makeup can get orange on me but too cool can make me look pinkish. On a whim, I decided to try Wet n Wild. I figured I could buy 3 bottles for the price of just one of the last brand. I took a chance and ordered what I thought would be two shades lighter and it worked!! She’ll Ivory for the win! It is fairly close to my neck color and NOT orange after wearing it all day. I haven’t tried wearing it out in the sun yet, so I’ll see if it survives an afternoon outside. But I’m very pleased thus far. The consistency is good and on par with the thickness of the L'Oréal. It also blends very well, so A+ for that. It definitely is DEWY, so you’ll have that glossy, sun-kissed glow. They do have other ones that are matte, but I chose the dewy to avoid the patchy, dry look some matte makeup can have. For example, I had tried the Nyx Blur makeup, but it was patchy, almost watery, and terrible looking on my skin. It looked like I tried to watercolor my face. The Wet n Wild and the L’Oreal Infallible were much better at blending, though honestly, I think the Wet n Wild might beat out the Infallible. Because of the dewiness, it just blends so easily. At the beginning of the day, it didn’t look like I had foundation on because it was so subtle with one layer on. At the end of the day, it was a little more obvious as my forehead lines tend to crease heavily and sometimes I get oily. But this was not a deal-breaker, especially because I cared more about matching my skin tone, oxidation, and blendability more than anything else. I’m pretty happy with it. $4-$6 is a good deal for the quality of this foundation. I thought it would be cheap and not as good as the L’Oreal and the nicer drugstore brands, but I was pleasantly surprised. I also have to add that I love the Wet n Wild Satin lipstick, too. To rank the foundations I recently tried: 1. Wet n Wild (best overall value for the price) 2. L’Oreal Infallible 32-Hour Wear (a good medium coverage foundation in a variety of shades; it lasts all day, as promised; while some beauty influencers said it doesn’t oxidize, I suspect it does, but it could just be my own skin type reacting with the formula). 3. Maybelline Fit Me Pressed Powder (I actually loved it and it builds well so you can go from light to a good medium coverage, but it oxidizes too much on me) 4. Nyx Blur (too patchy and watery, not thick enough like the other brands. You could potentially waste more product trying to build it up.) I’ve never been much of a makeup person and when I did wear makeup for special occasions, it was a loose powder, mineral foundation like Bare Minerals or lower end copycats. But now that I’m over 45, I feel like it’s time to wear makeup more often as I need medium coverage to even out my skin and cover freckles, wrinkles, and spots.

I Saw this product in a YT makeup review to be a knock of off NARS, one of my favorite foundations. So cheap- I thought, why not see for myself. Providers a beautiful matte finish, hides minor skin blemishes. Light weight. A lot does a long ways. Today was my first day wearing it and I had three strangers compliment me on my complexion. The first thing my neighbor said when she saw me was, “ Your makeup looks great.” I changed nothing but my foundation.

For my skin, this was just too heavy, it broke me out & I typically don't break out. I think it's just sensitive for foundation with this full coverage. I typically use concealer only so my skin revolted. It was a really pretty color, had a very nice finish, went on smoothly, it simply didn't fit with my skin type.

So the first time I bought this kind had changed my outlook on wet & wild foundation. It was a hurricane that trapped my husband and I inside of Boone and I couldn't make it back to my home for around a week And I had to stay at the app state convocation center homes arena, thankfully or we would have had to sleep in our car. So I needed some makeup but didn't want to spend a ton of money when I had makeup newly bought at home and I knew eventually I would have made it home. So, I get one of these and in a different shade (bronze beige) 💓 perfect shade almost for me. It's so smooth and creamy it allows a dewy set and is super easy to use because it had an applicator tip built into the cap! So it glides your foundation onto your face,brush,sponge) with absolute ease. It's not overly thick and creamy coverage it brightens your face and makes you have a beautiful glow. I know it's a more cheaper brand. But honest to God. I would pick this over my old makeup Mac and no joke is amazing coverage! It blends well with bronzers and highlighters along with blush and you can build with it and it's flawless. I love it ! It's now my go to and since the begining of October end of September I've purchased at least 4 bottles now 5th bottle to play with the colors and to find my perfect match ! And since it was in-between summer and fall I have been losing some of my natural tan from summer and went down a shade to soft beige and it matches perfect here in January. Time has past so fast. All in all. It's definitely my go to now and new favorite ! I love all of their makeup now. I'm begining to be obsessed

I absolutely love the Wet n Wild Photo Focus Dewy Liquid Foundation. It has become one of my favorite foundations because it covers all my imperfections while still feeling light on the skin. It’s very easy to apply, blends beautifully, and lasts for hours without looking cakey or heavy. One of the things I love the most is that it comes in a variety of shades, so it's easy to find a color that matches your skin tone perfectly. If you choose the right shade, it blends in naturally and gives your face a healthy, luminous finish. The texture is slightly dewy and moisturizing, which works really well for normal to dry skin types. It also pairs perfectly with my other makeup products like concealer, blush, and powder. However, it might feel a bit oily for those with oily skin types, so I’d recommend setting it with powder or a mattifying primer. Overall, this is a great-quality product at a very affordable price. It feels luxurious without the high price tag, and the performance speaks for itself. Highly recommended!

I finally came to terms with why this foundation doesn't work for me at 56. First of all, I LOVE being able to find makeup that's less expensive and just as good as the higher-priced brands -- there's no point in spending $50+ dollars for a bottle of foundation when you can spend less than $10 and get the same or better formulation! That's what I thought was happening with this foundation -- I've even ordered it twice, thinking it was working well for me! At some point, though, I put it away and I couldn't remember why until I pulled it back out to use yesterday. So, the pros are that it glides on very smoothly (I used the applicator to dab it on my cheeks, forehead, nose, chin -- and then used my foundation brush to spread it), and it's got great coverage. It's also moisturizing -- or so it seems. For more mature skin, I don't like a matte look as it tends to just make me look, well... old. This foundation, when it goes on, seems to really work to add moisture and glow. The problem (and why I have finally realized it doesn't work for me!) is that, after a few hours, it settles into fine lines and creates what appear to be "smoker's lines" in areas like under my eyes. I am NOT a smoker and my skin is actually in amazing shape for 56. I have very, very few visible wrinkles (no forehead creases, no crow's feet to speak of). But I do have 56-year-old skin, which means it's thinner in areas like under the eyes -- and this foundation just punctuates that and makes me look ancient. I'm so bummed! I would still like to give this a higher rating because maybe 10 years ago it still would have worked for me -- but I would suggest, if you're older, at least trying it out and checking your face after it's settled in. It doesn't show up right away, so it ends up being a bit deceiving. As mentioned, I had put this one away in my makeup cabinet and couldn't remember why I stopped using it every day, until I pulled it back out and tried it yesterday and then saw the "smoker's lines" thing under my eyes. Sob! So this one is going off my list permanently. I wanted to write the review to warn others my age. I still think it's a great value overall and the coverage and moisturizing quality are amazing -- at this price point particularly. But it's not the right fit for me any more.

Love this foundation for my everyday makeup. Great quality and coverage especially for the price! Also color match is amazing! Looks literally like skin but better.

I have been using this foundation for a few weeks now and I am very impressed with the results. It has a lightweight texture that blends easily into the skin, giving it a natural and dewy finish. It does not cake up or settle into fine lines, and it lasts for several hours without fading or oxidizing. It also has a pleasant scent that is not overpowering. The shade Bronze Beige is perfect for my medium-tan skin tone with warm undertones. It matches my skin very well and does not look too orange or pink. It also has SPF 15, which is a nice bonus for sun protection. The bottle is sleek and easy to use, with a spatula applicator that helps to dispense the right amount of product. The only downside of this foundation is that it does not have full coverage. It is more of a light to medium coverage that evens out the skin tone and hides minor imperfections, but it does not cover up dark spots or blemishes completely. If you are looking for a full coverage foundation, this might not be the best option for you. However, if you are looking for a natural and dewy foundation that enhances your skin's beauty, I would highly recommend this product.

Soy blanca y pedí el Soft Ivory, (dewy lumineux) me quedo más blanco q los q normalmente uso, nada q no pueda solucionar con un polvo mas oscuro. La cobertura es muy buena aunq si eres de piel seca o madura como yo, no te va encantar.

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Ampliamente recomendada

this is really a nice foundation, it covers my age spots and leaves my face feeling comfortable, not greasy!