Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas

I've been writing ad copy off and on for a bit more then five decades - and books like this are a part of every copywriter's arsenal. When you're sitting there, stuck for the right word, books like "Words That Sell" are great to have at hand. They should be used as idea starters. Just browse them and sooner or later inspiration will strike. I strongly suggest having a library of books of this kind. I still have and use one I bought decades ago called "15,000 Useful Phrases". Compiled over 80 years ago, it was recently republished and is available through an Amazon seller. "Words That Sell" is laid out by topic or category, such as "competitive", "informative", "sensory-qualities" and so on. The categorization is intelligent. Most of the words and phrases will be familiar: don't look for originality or novelty here. What you're looking for is catnip for your own personal muse . . . word after word, phrase after phrase, while you mull your problem over in your head. The "eureka" word or phrase is here or in one of the other books from your collection. Just let go and let the synapses fire. The fun begins with "Words That Sell". Let yourself go, take the chore out of inspiring yourself. Browsing through "Words That Sell" is a tonic for your mood. Most of that last paragraph was grabbed from "Words That Sell". A very worthwhile addition to your wordsmithing library. Jerry

My go-to helper for writing promotional pieces.

This is a very simple, but HIGHLY useful book!! This book is filled with "descriptive words of products & services" that will assist you in selling. But more than that, this book is a huge time-saver!! I sell antiques on eBay, and having proven-to-sell words to describe products is wonderful! There aren't any new earth-shattering descriptive words in this book, but having them all at your fingertips and arranged in an easy-to-find way, is invaluable. The only downside of this book, is that it is printed on very thin paper (text on the previous page shows through and can make it more difficult to read). Overall, I highly recommend this book. Please mark if you find my review helpful. Thank you so much!

This is a far less traditional book than what I typically read and review. This is more of a source or reference guide for copywriters. The book starts with a "crash course" on copywriting that contains sections of; what you need to know before you write, things to keep in mind when you write, and there's a section describing different categories of copy. There's also a brief "how to use this book" section. The book is more like a dictionary or thesaurus. It is filled with phrases and words that fit into four different sections. The four parts are as follows; Part I - Grabbers - This is about getting the attention of the readers. Part II - Descriptions and Benefits - This section is about conveying the value of your product or service. Part III - Clinchers - This is all about closing the sale. Part IV - Special Strategies - Here we find some extra material on building brand image, knocking the alternatives, selling yourself, and a few other strategies. This book serves as a great reference for anyone doing any sort of copywriting but also for bloggers, marketers, or any kind of writer for that matter. It offers a bevy of alternative words to convey a message and also contains sections on misused or misspelled words. I'd love for everyone to learn the difference between there, their, and they're as it's like fingernails on a chalkboard when I see these misused with such regularity on social media! The first edition of this book was published in 1984 and this second edition hit the market in 2006. Amazon reviewers give this one a 4.5 after 322 reviews. Goodreads gives it a 3.95 after 444 ratings and 19 reviews. #FridaysFind #MIAGD #WordsThatSell #Copywriting #RichardBayan #NEVERIrregardless

That's about the only way I can sum up how awesome and powerful this book is for writing web copy that sells. Richard Bayan successfully organizes over six thousand synonyms and useful phrases into one slim book, which has never left my desk since I bought it. What I love about this book is that it's much more than just a thesaurus, it contains a variety of useful phrases that work beautifully with basic copywriting strategies. The fundamentals of writing sales copy is simple: Grab their attention, build desire, create a sense of urgency, and call them to action. This book is a perfect complement to copywriting guides because it offers countless suggestions on how to word each step of your sales writing. Some of the more original inclusions in the book include the section on justifying a high product or service price, and how to flatter the reader. While some of the suggestions (benefits, call to action, elmininating risk) are quite common, you'll no doubt find phrases that make you say, "Why didn't I think of that before?" Buy the book today, and you'll also tell yourself, "I can't believe I've been missing out on this."

A must if you your job involves marketing and selling. This book is very handy and always on my desk. I refer to it several times a day for help and inspiration for selling phrases. This book saves you hours from having to search on the internet because the words and subjects are grouped together. Since using this book I have received many compliments on my writing style and descriptions of products. Highly recommended. I hope that you have found my opinion to be helpful with your decision process to purchase this item. If this is the case, and where Amazon asks if this review helpful, please click "yes". Thank you!

So, this is a good book. But if you're doing EMAIL communications, proceed with caution. I work for a coach and I was sending out reminders for a training that people had signed up for. Training reminder one: No tweaking of vocabulary, and the reminder landed in my inbox. Reminder two: I added a phrase from this book, nothing more nothing less, and the reminder email landed in my promotions folder, basically a marketing wasteland ... since then I've noticed this trend with other emails I receive.

Incredibly useful! Buy it, you'll love it!

I use this a lot for writing copy and product descriptions. It's helpful when you feel like you've been overusing words, like a thesaurus for specific use. The book I got was bound and cut a bit wonky but still usable.

A must have!

I got this because I read in so many reviews that this book is a "must-have" for copywriters... I personally don't think it's a "must-have" but I'm sure it will come in handy somewhere along the line. I rate this a 2.7

Sehr hilfreich !

You know what it's like trying to squeeze out another way to express yourself convincingly without repeating yourself or resorting to over-used cliches. This is a wonderful, almost indispensable resource with thousands of proven effective words and phrases for your sales letters, website copy, mail advertising, (even personal letters, i suppose). Even just reading it cover to cover will give you great ideas and breakthroughs. It has saved me a lot of time and frustration, and has definitely paid for itself a hundred times over.