Why it's Cult

As flawless as foundation gets – and just as good used as contour and highlighting tools – this multi-tasking miracle stick is soft as butter and grants effortlessly blendable, easily buildable coverage. Available in 18 shades and sure to stay put, it’s got you covered whatever your skin tone.
Description

For an immaculate base – and fool proof contour and highlighting – ICONIC London’s Pigment Foundation Stick is your new secret weapon. The smooth, highly-pigmented, ultra-blendable formula comes in a convenient stick that can be applied lightly or built up for flawless coverage. Sure to stay put throughout the day and available in 18 skin-friendly shades (from fair ‘Porcelain’ to deep ‘Cocoa’) you’ll wonder what you did without this staple stick. For highlighting, simply go two shades lighter than your base colour and, for contouring, opt for two shades darker to achieve a perfectly sculpted finish.
How to use

Apply wherever desired and blend with fingers, a brush or a blender.
Colour guide:
FAIR
ICON 0 – PORCELAIN
ICON 2 – NATURAL WITH WARM UNDERTONES
ICON 0.1 – NATURAL WITH COOL UNDERTONES
LIGHT
ICON 2.2 – NUDE WITH WARM UNDERTONES
ICON 1 – NUDE WITH COOL UNDERTONES
ICON 3.3 – BUTTERSCOTCH
MEDIUM
ICON 3 – SAND WITH WARM UNDERTONES
ICON 1.1 – SAND WITH COOL UNDERTONES
ICON 3.4 – HONEY WITH COOL UNDERTONES
ICON 2.1 – HONEY WITH WARM UNDERTONES
TAN
ICON 4 – TAN WITH WARM UNDERTONES
ICON 3.1 - CHAMPAGNE WITH WARM UNDERTONES
ICON 3.2 – GOLDEN ALMOND WITH WARM UNDERTONES
ICON 4.1 – RICH BRONZE WITH COOL UNDERTONES
DEEP
ICON 4.3 – DARK COFFEE
ICON 5 – PECAN
ICON 5.1 – CHESTNUT
ICON 5.2 – COCOA
Full ingredients list

ICON 0
Active Octinoxate 7.5%, Octisalate 5.0%. Inactive Ethylhexyl Palmitate, Caprylic/Capric
Triglyceride, Cetyl Dimethicone, Silica, Beeswax (Cera Alba), Euphorbia Cerifera
(Candelilla) Wax (Candelilla Cera), Ozokerite, Nylon-12, Propylene Glycol Laurate,
Octyldodecyl Neopentanoate, Octyldodecanol, Aloe Barbadensis Leaf Juice, Tocopherol,
Ascorbyl Palmitate, Cetyl Palmitate, Caprylyl Glycol. May Contain (+/-): Mica, Titanium
Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
ICON 0.1
Active Octinoxate 7.5%, Octisalate 5.0%. Inactive Ethylhexyl Palmitate, Caprylic/Capric
Triglyceride, Cetyl Dimethicone, Silica, Beeswax (Cera Alba), Euphorbia Cerifera
(Candelilla) Wax (Candelilla Cera), Ozokerite, Nylon-12, Propylene Glycol Laurate,
Octyldodecyl Neopentanoate, Octyldodecanol, Aloe Barbadensis Leaf Juice, Tocopherol,
Ascorbyl Palmitate, Cetyl Palmitate, Caprylyl Glycol. May Contain (+/-): Mica, Titanium
Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)
ICON 1
Active Octinoxate 7.5%, Octisalate 5.0%. Inactive Ethylhexyl Palmitate, Caprylic/Capric
Triglyceride, Cetyl Dimethicone, Silica, Beeswax (Cera Alba), Euphorbia Cerifera
(Candelilla) Wax (Candelilla Cera), Ozokerite, Nylon-12, Propylene Glycol Laurate,
Octyldodecyl Neopentanoate, Octyldodecanol, Aloe Barbadensis Leaf Juice, Tocopherol,
Ascorbyl Palmitate, Cetyl Palmitate, Caprylyl Glycol. May Contain (+/-): Mica, Titanium
Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)
ICON 1.1
Active Octinoxate 7.5%, Octisalate 5.0%. Inactive Ethylhexyl Palmitate, Caprylic/Capric
Triglyceride, Cetyl Dimethicone, Silica, Beeswax (Cera Alba), Euphorbia Cerifera
(Candelilla) Wax (Candelilla Cera), Ozokerite, Nylon-12, Propylene Glycol Laurate,
Octyldodecyl Neopentanoate, Octyldodecanol, Aloe Barbadensis Leaf Juice, Tocopherol,
Ascorbyl Palmitate, Cetyl Palmitate, Caprylyl Glycol. May Contain (+/-): Mica, Titanium
Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)
ICON 2
Active Octinoxate 7.5%, Octisalate 5.0%. Inactive Ethylhexyl Palmitate, Caprylic/Capric
Triglyceride, Cetyl Dimethicone, Silica, Beeswax (Cera Alba), Euphorbia Cerifera
(Candelilla) Wax (Candelilla Cera), Ozokerite, Nylon-12, Propylene Glycol Laurate,
Octyldodecyl Neopentanoate, Octyldodecanol, Aloe Barbadensis Leaf Juice, Tocopherol,
Ascorbyl Palmitate, Cetyl Palmitate, Caprylyl Glycol. May Contain (+/-): Mica, Titanium
Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)
ICON 2.1
Active Octinoxate 7.5%, Octisalate 5.0%. Inactive Ethylhexyl Palmitate, Caprylic/Capric
Triglyceride, Cetyl Dimethicone, Silica, Beeswax (Cera Alba), Euphorbia Cerifera
(Candelilla) Wax (Candelilla Cera), Ozokerite, Nylon-12, Propylene Glycol Laurate,
Octyldodecyl Neopentanoate, Octyldodecanol, Aloe Barbadensis Leaf Juice, Tocopherol,
Ascorbyl Palmitate, Cetyl Palmitate, Caprylyl Glycol. May Contain (+/-): Mica, Titanium
Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)
ICON 2.2
Active Octinoxate 7.5%, Octisalate 5.0%. Inactive Ethylhexyl Palmitate, Caprylic/Capric
Triglyceride, Cetyl Dimethicone, Silica, Beeswax (Cera Alba), Euphorbia Cerifera
(Candelilla) Wax (Candelilla Cera), Ozokerite, Nylon-12, Propylene Glycol Laurate,
Octyldodecyl Neopentanoate, Octyldodecanol, Aloe Barbadensis Leaf Juice, Tocopherol,
Ascorbyl Palmitate, Cetyl Palmitate, Caprylyl Glycol. May Contain (+/-): Mica, Titanium
Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)
ICON 3
Active Octinoxate 7.5%, Octisalate 5.0%. Inactive Ethylhexyl Palmitate, Caprylic/Capric
Triglyceride, Cetyl Dimethicone, Silica, Beeswax (Cera Alba), Euphorbia Cerifera
(Candelilla) Wax (Candelilla Cera), Ozokerite, Nylon-12, Propylene Glycol Laurate,
Octyldodecyl Neopentanoate, Octyldodecanol, Aloe Barbadensis Leaf Juice, Tocopherol,
Ascorbyl Palmitate, Cetyl Palmitate, Caprylyl Glycol. May Contain (+/-): Mica, Titanium
Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)
ICON 3.1
Active Octinoxate 7.5%, Octisalate 5.0%. Inactive Ethylhexyl Palmitate, Caprylic/Capric
Triglyceride, Cetyl Dimethicone, Silica, Beeswax (Cera Alba), Euphorbia Cerifera
(Candelilla) Wax (Candelilla Cera), Ozokerite, Nylon-12, Propylene Glycol Laurate,
Octyldodecyl Neopentanoate, Octyldodecanol, Aloe Barbadensis Leaf Juice, Tocopherol,
Ascorbyl Palmitate, Cetyl Palmitate, Caprylyl Glycol. May Contain (+/-): Mica, Titanium
Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)
ICON 3.2
Active Octinoxate 7.5%, Octisalate 5.0%. Inactive Ethylhexyl Palmitate, Caprylic/Capric
Triglyceride, Cetyl Dimethicone, Silica, Beeswax (Cera Alba), Euphorbia Cerifera
(Candelilla) Wax (Candelilla Cera), Ozokerite, Nylon-12, Propylene Glycol Laurate,
Octyldodecyl Neopentanoate, Octyldodecanol, Aloe Barbadensis Leaf Juice, Tocopherol,
Ascorbyl Palmitate, Cetyl Palmitate, Caprylyl Glycol. May Contain (+/-): Mica, Titanium
Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)
ICON 3.3
Active Octinoxate 7.5%, Octisalate 5.0%. Inactive Ethylhexyl Palmitate, Caprylic/Capric
Triglyceride, Cetyl Dimethicone, Silica, Beeswax (Cera Alba), Euphorbia Cerifera
(Candelilla) Wax (Candelilla Cera), Ozokerite, Nylon-12, Propylene Glycol Laurate,
Octyldodecyl Neopentanoate, Octyldodecanol, Aloe Barbadensis Leaf Juice, Tocopherol,
Ascorbyl Palmitate, Cetyl Palmitate, Caprylyl Glycol. May Contain (+/-): Mica, Titanium
Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)
ICON 3.4
Active Octinoxate 7.5%, Octisalate 5.0%. Inactive Ethylhexyl Palmitate, Caprylic/Capric
Triglyceride, Cetyl Dimethicone, Silica, Beeswax (Cera Alba), Euphorbia Cerifera
(Candelilla) Wax (Candelilla Cera), Ozokerite, Nylon-12, Propylene Glycol Laurate,
Octyldodecyl Neopentanoate, Octyldodecanol, Aloe Barbadensis Leaf Juice, Tocopherol,
Ascorbyl Palmitate, Cetyl Palmitate, Caprylyl Glycol. May Contain (+/-): Mica, Titanium
Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)
ICON 4
Active Octinoxate 7.5%, Octisalate 5.0%. Inactive Ethylhexyl Palmitate, Caprylic/Capric
Triglyceride, Cetyl Dimethicone, Silica, Beeswax (Cera Alba), Euphorbia Cerifera
(Candelilla) Wax (Candelilla Cera), Ozokerite, Nylon-12, Propylene Glycol Laurate,
Octyldodecyl Neopentanoate, Octyldodecanol, Aloe Barbadensis Leaf Juice, Tocopherol,
Ascorbyl Palmitate, Cetyl Palmitate, Caprylyl Glycol. May Contain (+/-): Mica, Titanium
Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)
ICON 4.1
Active Octinoxate 7.5%, Octisalate 5.0%. Inactive Ethylhexyl Palmitate, Caprylic/Capric
Triglyceride, Cetyl Dimethicone, Silica, Beeswax (Cera Alba), Euphorbia Cerifera
(Candelilla) Wax (Candelilla Cera), Ozokerite, Nylon-12, Propylene Glycol Laurate,
Octyldodecyl Neopentanoate, Octyldodecanol, Aloe Barbadensis Leaf Juice, Tocopherol,
Ascorbyl Palmitate, Cetyl Palmitate, Caprylyl Glycol. May Contain (+/-): Mica, Titanium
Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)
ICON 4.3
Active Octinoxate 7.5%, Octisalate 5.0%. Inactive Ethylhexyl Palmitate, Caprylic/Capric
Triglyceride, Cetyl Dimethicone, Silica, Beeswax (Cera Alba), Euphorbia Cerifera
(Candelilla) Wax (Candelilla Cera), Ozokerite, Nylon-12, Propylene Glycol Laurate,
Octyldodecyl Neopentanoate, Octyldodecanol, Aloe Barbadensis Leaf Juice, Tocopherol,
Ascorbyl Palmitate, Cetyl Palmitate, Caprylyl Glycol. May Contain (+/-): Mica, Titanium
Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)
ICON 5
Active Octinoxate 7.5%, Octisalate 5.0%. Inactive Ethylhexyl Palmitate, Caprylic/Capric
Triglyceride, Cetyl Dimethicone, Silica, Beeswax (Cera Alba), Euphorbia Cerifera
(Candelilla) Wax (Candelilla Cera), Ozokerite, Nylon-12, Propylene Glycol Laurate,
Octyldodecyl Neopentanoate, Octyldodecanol, Aloe Barbadensis Leaf Juice, Tocopherol,
Ascorbyl Palmitate, Cetyl Palmitate, Caprylyl Glycol. May Contain (+/-): Mica, Titanium
Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)
ICON 5.1
Active Octinoxate 7.5%, Octisalate 5.0%. Inactive Ethylhexyl Palmitate, Caprylic/Capric
Triglyceride, Cetyl Dimethicone, Silica, Beeswax (Cera Alba), Euphorbia Cerifera
(Candelilla) Wax (Candelilla Cera), Ozokerite, Nylon-12, Propylene Glycol Laurate,
Octyldodecyl Neopentanoate, Octyldodecanol, Aloe Barbadensis Leaf Juice, Tocopherol,
Ascorbyl Palmitate, Cetyl Palmitate, Caprylyl Glycol. May Contain (+/-): Mica, Titanium
Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)
ICON 5.2
Active Octinoxate 7.5%, Octisalate 5.0%. Inactive Ethylhexyl Palmitate, Caprylic/Capric
Triglyceride, Cetyl Dimethicone, Silica, Beeswax (Cera Alba), Euphorbia Cerifera
(Candelilla) Wax (Candelilla Cera), Ozokerite, Nylon-12, Propylene Glycol Laurate,
Octyldodecyl Neopentanoate, Octyldodecanol, Aloe Barbadensis Leaf Juice, Tocopherol,
Ascorbyl Palmitate, Cetyl Palmitate, Caprylyl Glycol. May Contain (+/-): Mica, Titanium
Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)