ATTITUDELiquid Laundry Detergent, EWG Verified Laundry Soap, HE Compatible, Vegan and Plant Based Products, Cruelty-Free, Pink Grapefruit, 35 Loads, 35.5 Fl OzEWG Verified

So I have been experimenting with more natural detergents for about fifteen years, with extremely mixed results. If you've tried a bunch of brands, you know exactly what I mean. They just don't clean as well as something like Tide. Then I found this stuff. My clothes are actually bright and clean when they come out of the washer. The smell lingers ever so slightly. Yes, it's pricey, but these little bottles honestly last forever, and I do a ton of laundry. AND it's EWG verified - so no worries.

It’s so hard to find a laundry detergent that really work, makes your clothes smell good, and is made with clean ingredients. I’m happy I gave Attitude a try. It works great and my leaves my clothes smelling good! My family has had no skin irritations, and it’s well worth the money. Note that it is formulated to be used with cold water.

Great ingredients. Great price point smells great.

Love the product. I don’t love the container. It needs a better design so that it doesn’t run down the bottle and get hands sticky.

This is an excellent laundry detergent, it works great to really clean your clothes and it has none of the horrible chemicals that are in most other brands, even other 'natural' brands. This is a very concentrated clear liquid soap that works in regular and HE washing machines, it also works with both hot and cold water settings, which is fantastic. This has a very pleasant and mild grapefruit smell that isn't overpowering and it doesn't linger, overall it is very natural smell. I recommend ordering 3 or more bottles of this at a time to reduce the chance that damage will occur during shipping. The less room there is for the bottles to move around in the shipping box the better, that's what I have found anyway. This brand also makes a great fragrance free dish soap too, so I usually order those at the same time to fill up the Amazon box.

This used to be my favorite detergent: clean ingredients, nice subtle scent, works well. But I won't buy it anymore due to the new packaging. The old container had a non-drip cap that made it easy to measure the correct amount and then replace the cap without leakage. The new opening is difficult to pour from, and the new cap drips all over. I have to wipe down and then rinse the bottle after every use. Very messy and inconvenient.

Gets clothes very clean and leaves light scent

The product smells good and cleans laundry so no complaints. The lid is poorly designed if the intent is to use it to measure and pour the detergent. Once the cap is screwed back on the detergent drips down the sides of the bottle which makes a mess. Wouldn’t buy again because of this.