Hydrating Color Depositing Shampoo - Brightens & Tones Faded Semi Permanent Hair Dye, Prevents Fade, Extends Color Service (Orchid, 8.5 Fl Oz)

I love this product so much. I used cocoa shampoo consistently about 1-2 times a week for a few weeks now and the results are wonderful. Not only is it a good shampoo in its cleaning effectiveness it also doesn’t dry out my hair which is a bonus for being a color depositing shampoo. I have highlights that I wanted to tone down the yellow and brassy tones of, cocoa leaves the highlights in my hair with such a beautiful ashy blonde look. I didn’t want to change my natural hair color too much and so this product was phenomenal. You don’t need to use it too much so it goes a long way money wise. All in all great product, highly recommend.

I was tired of my bayalage turning brassy and wanted to go a little darker, so I ordered this shampoo. Although it is not a solid color it gave my hair a beautiful brunette town which is exactly what I was looking for. It’s not about the color it’s more of a hair gloss and treatment and I was surprised with the sample of the leave in conditioner which I loved as well. It has a beautiful expensive scent that I love as well.

Good item would order again Arrived quickly pleased with the item

Barely any color payoff. However, shampoo did a nice job lathering/cleaning/rinsing, etc..

I purchased this shampoo and conditioner and it was the best decision I've ever made. If you want to boost/brighten the color of your hair, whether you color it or not, this combination will gives your hair color an amazing boost of shine and color. It left the most beautiful golden honey shine to my hair. The shampoo has no harsh chemicals like Sulfates, Parabens and the colors are made with botanical and mineral pigments so there is no damage to your hair. And the conditioner is the bomb! I left it on for about 10 min and when I rinsed it out my hair had never felt so healthy and soft. And my husband complemented me several times on how great my hair smelled and looked. American Culture Brands will be my go to hair care products from now on. I highly recommend this brand!

Has a pleasant scent

This does absolutely nothing for virgin (un-treated, undamaged) hair. Zero. I tried everything. I blow dried my hair to try to open up the pores. Used hot water. Tried applying it dry after blow drying. Tried ore-washing it, blow drying, applying dry. I tried not washing with any other shampoo in between. I tried leaving it to set in for 10 min, 30min, an hour.It did absolutely nothing.I have light strawberry blonde hair. I read one other review that said they have the same color hair I do, and this turned their hair pink. I was hoping for the same result, but it did absolutely NOTHING. I went through the whole bottle.Maybe, MAYBE this works somewhat on damaged hair that takes color better. But it does NOT work on virgin hair. And the whole point for me was to NOT have to damage my hair to get some color. So, total fail. Will not be buying this again. Wish I could get my $25 back.

I'm a natural redhead, but my hair is fading as I get older. Salon highlights are pricey and don't last long, so I've been looking for something like this to give my hair color a boost but still look natural. I bot the RED color because the description states it is for bright red and red brown tones. I steered clear of the MARIGOLD color as I didn't want to end up with 'I Love Lucy' orange hair and I didn't want burgundy hair so I steered clear of the CHERRY color.I like the product, but the RED left burgundy highlights in my hair....I wasn't expecting that from the RED color and it did NOT look natural. I bot a bottle of the CHESTNUT and mix 2-3 parts CHESTNUT with 1 part RED, and I really like the result. I use it twice a week, and regular shampoo the other times.The shampoo does NOT appear to cover any of my white/gray hairs....just the hair that is still red. I'm not trying to look 20 years younger....I just don't want to look so faded, so I am happy with this result.