---
product_id: 91039534
title: "Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques 2nd Edition"
brand: "mike grigsby"
price: "AR$192371"
currency: ARS
in_stock: true
reviews_count: 8
url: https://www.desertcart.com.ar/products/91039534-marketing-analytics-a-practical-guide-to-improving-consumer-insights-using
store_origin: AR
region: Argentina
---

# Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques 2nd Edition

**Brand:** mike grigsby
**Price:** AR$192371
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques 2nd Edition by mike grigsby
- **How much does it cost?** AR$192371 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.ar](https://www.desertcart.com.ar/products/91039534-marketing-analytics-a-practical-guide-to-improving-consumer-insights-using)

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- mike grigsby enthusiasts

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## Customer Reviews

### ⭐⭐⭐⭐⭐ From biostats to marketing analytics
*by M***B on October 3, 2021*

This book overall is excellent if you have a background in statistics. I can't imagine the introductory chapter on univariate statistics is sufficient for understanding the complexity of regression models covered later in the book, for instance survival analysis. I would not recommend this book for someone without a background in regression models.A small criticism is that though the author does discuss the assumption of regression models, he does not go into great detail on the diagnostic methods. For someone trying these models for the first time, this could lead to error if you do not look elsewhere for more info.Application of analytic models is the theme of this book, and in that regard it excels. My doctorate included several biostatistics and epidemiology courses, and this book was excellent in providing new extensions of those methods to marketing and showing me how to think like a marketer. I also learned plenty of new things, like latent class analysis for segmentation, and simultaneous equations, which were fun chapters.The book is well written for a fast read. The author intentionally does not go into detail on equations, which is nice for application, less so for thorough understanding. Plenty of resources are recommended in-text though to find greater detail.If you want a book that will introduce you to the application of several analytic marketing methods, many of which are drawn from biostatistics and econometrics, this book is great read.

### ⭐⭐⭐⭐⭐ This is my analytics bible
*by F***Z on October 24, 2019*

I discover web analytics in 2012, while I was in college studying business marketing. I have been doing web analytics since then. I have always wanted to explore predictive analytics with some python libraries. This book gave me a better view of statistics. It’s implied marketing analytics for me and there is some wonderful carrier advice as well.

### ⭐⭐⭐⭐ Seriously Detailed Analytical Examination
*by B***N on July 25, 2018*

For those who really understand and love the math-side of analytics, Marketing Analytics is filled with actionable insights and detailed examination of the tools needed to break down any campaign. For those that didn't love math in school, it's going to be way over your head.Author Mike Gridsby displays a deep understanding of incredibly detailed analytic skill. Far more than the typical business is applying to their examination of marketing efforts, this book is for those who really want to dive deep and have a more complete understanding of outcome.While it may not be for most marketers, Marketing Analytics is the most detailed look at marketing analytics out there. If you're in charge of data and analytic at your company, grab a copy and gain a better understanding of detailed examination.

## Frequently Bought Together

- Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
- Marketing Analytics: Strategic Models and Metrics

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*Product available on Desertcart Argentina*
*Store origin: AR*
*Last updated: 2026-02-22*