---
product_id: 8862150
title: "The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad"
price: "AR$90105"
currency: ARS
in_stock: true
url: https://www.desertcart.com.ar/products/8862150-the-business-of-software-what-every-manager-programmer-and-entrepreneur
store_origin: AR
region: Argentina
---

# 3 business models dissected 10 real-world case studies 20 years expert research The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad

**Price:** AR$90105
**Availability:** ✅ In Stock

## Summary

> 🚀 Decode the software business blueprint and lead with confidence!

## Quick Answers

- **What is this?** The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad
- **How much does it cost?** AR$90105 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.ar](https://www.desertcart.com.ar/products/8862150-the-business-of-software-what-every-manager-programmer-and-entrepreneur)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Strategize Like a Pro:** Learn the 3-pronged management framework to future-proof your business.
- • **Navigate Market Shifts:** Understand evolving software business models and economic metrics for today’s landscape.
- • **Master the Software Game:** Unlock the secrets behind $600B industry success and failure.
- • **Real Lessons from Real Startups:** Dive into 10 detailed case studies revealing what works and what doesn’t.
- • **Insider’s Guide to Software Entrepreneurship:** Get practical advice on venture capital impact, outsourcing, and scaling.

## Overview

‘The Business of Software’ by Michael Cusumano is a must-read for managers, programmers, and entrepreneurs seeking to thrive in the fiercely competitive $600 billion software industry. Drawing on 20 years of research and consulting, it reveals critical business models, strategic frameworks, and real-world case studies that demystify what drives success and failure in software companies. This book equips professionals with actionable insights on managing technology, market shifts, and entrepreneurship to stay ahead in good times and bad.

## Description

desertcart.com: The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad: 9780743215800: Cusumano, Michael A.: Books

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #1,870,348 in Books ( See Top 100 in Books ) #1,247 in Quality Control & Management #1,331 in Information Management (Books) #1,581 in Computers & Technology Industry |
| Customer Reviews | 3.8 3.8 out of 5 stars (61) |
| Dimensions  | 6 x 1.1 x 9 inches |
| Edition  | 51272nd |
| ISBN-10  | 074321580X |
| ISBN-13  | 978-0743215800 |
| Item Weight  | 1.2 pounds |
| Language  | English |
| Print length  | 352 pages |
| Publication date  | March 15, 2004 |
| Publisher  | Free Press |

## Images

![The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad - Image 1](https://m.media-amazon.com/images/I/61+ETv2uffL.jpg)

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---

*Product available on Desertcart Argentina*
*Store origin: AR*
*Last updated: 2026-09-18*