---
product_id: 753808768
title: "Sony 77 Inch BRAVIA XR8B OLED 4K HDR Smart Google TV (K-77XR8B)"
brand: "sony"
price: "AR$17951017"
currency: ARS
in_stock: true
reviews_count: 8
category: "Sony"
url: https://www.desertcart.com.ar/products/753808768-sony-77-inch-bravia-xr8b-oled-4k-hdr-smart-google
store_origin: AR
region: Argentina
---

# XR Processor boosts color & clarity in real-time PS5 optimized with Auto HDR & Game Mode 8M self-lit pixels for pure black contrast Sony 77 Inch BRAVIA XR8B OLED 4K HDR Smart Google TV (K-77XR8B)

**Brand:** sony
**Price:** AR$17951017
**Availability:** ✅ In Stock

## Summary

> 🖤 Elevate your entertainment with the OLED brilliance that everyone’s talking about!

## Quick Answers

- **What is this?** Sony 77 Inch BRAVIA XR8B OLED 4K HDR Smart Google TV (K-77XR8B) by sony
- **How much does it cost?** AR$17951017 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.ar](https://www.desertcart.com.ar/products/753808768-sony-77-inch-bravia-xr8b-oled-4k-hdr-smart-google)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Seamless Streaming Hub:** Google TV unifies all your favorite apps with voice control, plus effortless casting via AirPlay 2 and Google Cast.
- • **Next-Level Gaming Ready:** Exclusive PS5 features like Auto HDR Tone Mapping and Auto Genre Picture Mode elevate your gaming visuals to pro-level immersion.
- • **Intelligent XR Processor:** Real-time scene analysis enhances every frame for stunning clarity, color accuracy, and contrast—your content, perfected.
- • **Pure Black OLED Contrast:** Experience unrivaled depth with over 8 million self-lit pixels delivering true blacks and vibrant colors that pop.
- • **Immersive Cinematic Sound & Vision:** Dolby Vision, Atmos, IMAX Enhanced, and Acoustic Surface Audio+ create a theater-grade experience right in your living room.

## Overview

The Sony 77 Inch BRAVIA XR8B OLED 4K HDR Smart Google TV combines cutting-edge OLED technology with the powerful XR Processor to deliver stunning picture quality featuring pure blacks and vibrant colors. Designed for seamless streaming with Google TV and voice control, it supports all major apps and casting protocols. Perfectly optimized for PlayStation 5 gaming with exclusive features, it also offers immersive cinematic experiences through Dolby Vision, Atmos, and Acoustic Surface Audio+. Its sleek 77-inch design fits elegantly in any modern living space, making it a must-have for professionals seeking premium home entertainment.

## Description

The BRAVIA XR8B brings elevated design, pristine OLED picture, and cinematic sound. Perfect for your living space. Inky blacks and vibrant color brings out astonishing textures, detail, and realism in everything you watch. When the screen is the speaker, you will experience a totally unique and immersive sound-from-screen experience, where the sound follows the action on screen.

Review: Awesome TV at a good price - Arrived in good shape, quite large box and well protected. Takes 2 people to handle the box as large n heavy. No issues setting up. Picture being OLED is wonderful and such big difference from regular LED technology. Sony quality very high end. Used the optical output audio line for sound and had no issues sounds great. The built in audio system is OK, does the job but isn’t that great as the is designed for using an external sound system. Frame is thin so does not waste any valuable wall space. Viewing angles are good. When on picture has minimal glare n reflections but when off the screen does reflect a lot of window sourced light. So far enjoying this serious upgrade from regular TV technology. After several attempts at purchasing direct from Sony I found desertcart was without doubt the best supplier as many other vendors use some very lame contractors. Very happy with this purchase.
Review: Absolutely killer TV for ps5! - The picture on this screen is amazing. I purchased this for my PS5 gaming TV and it does not disappoint! Crimson Desert graphics rival the highest end PC systems which is what I was hoping for. Also very cool that activating the controller turns on the TV natively, I didn't have to configure anything. Movies and streaming look fantastic. Has the best black color and contrast I've ever seen on a TV. It's still a little pricey, but so worth it. The audio is pretty great too. Voices sound like they are coming from different directions.

## Features

- PURE BLACK OLED CONTRAST: Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness.
- POWERFUL TV PROCESSING: XR Processor intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- EVERYTHING YOU STREAM. ALL IN ONE SCREEN: Get access to all your favorite streaming apps in one place with Google TV. With Google Assistant, simply use your voice to search and ask questions.
- EFFORTLESSLY STREAM TO YOUR TV: Easily stream to your TV with support for Apple AirPlay 2 and Google Cast.
- YOUR FAVORITE STREAMING APPS IN ONE PLACE: Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more with Google TV.
- STUDIO CALIBRATED PICTURE: Get picture quality just as the creator’s intended with studio calibrated picture modes specially designed for Netflix and Prime Video.
- PERFECT FOR PLAYSTATION 5: Take your PS5 gaming to the next level with exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimizes picture quality for gaming and streaming.
- MORE IMMERSIVE MOVIE EXPERIENCE: Get a truly cinematic viewing experience with support for Dolby Vision and Atmos, IMAX Enhanced, and DTS:X.
- CRYSTAL CLEAR PICTURE: Upscale all your HD and digital content and bring back lost detail with XR Clear Image.
- BLUR FREE ACTION: See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion .

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0FHYCR41F |
| Additional Features | Studio Calibrated Modes-Prime Video, Netflix Adaptive, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, Google TV with Google Assistant, AirPlay 2, Game Menu |
| Antenna Location | Home Viewing |
| Aspect Ratio | 16:9 |
| Audio Input | HDMI |
| Best Sellers Rank | #25,050 in Electronics ( See Top 100 in Electronics ) #18 in OLED TVs |
| Brand | Sony |
| Built-In Media | Power Cable, Remote Control, Stand, Manuals |
| Color | Black |
| Compatible Devices | Smartphone |
| Connectivity Technology | Bluetooth, Ethernet, HDMI, USB, Wi-Fi |
| Connector Type | Ethernet, HDMI, Optical, RS232C, USB |
| Contrast Ratio | High |
| Control Method | Remote, Voice |
| Customer Reviews | 4.6 out of 5 stars 266 Reviews |
| Display Backlight Configuration | Direct LED |
| Display Backlight Setting | Pixel-level Dimming |
| Display Backlight Technology | LED |
| Display Language Options | English |
| Display Refresh Rate in Hertz | 120 |
| Display Size Class | 77 inches |
| Display Technology | OLED |
| HDR Format Supported | Dolby Vision |
| Hardware Interface | Composite Video, HDMI, USB |
| Integrated Surround Sound Format | Dolby Atmos, DTS:X |
| Internet Applications | Prime Video, Hulu Plus, Netflix, Max, Disney+, YouTube, Sony Pictures CORE, Google TV |
| Item Dimensions D x W x H | 16"D x 67.5"W x 39.88"H |
| Item Highlight | XR Processor with AI Technology, Dolby Vision/Atmos, Exclusive Features for PlayStation®5 |
| Manufacturer | Sony |
| Mfr Part Number | K77XR8BB |
| Model Name | BRAVIA XR8B |
| Model Number | K77XR8B |
| Model Series | BRAVIA XR8B |
| Model Year | 2025 |
| Motion Enhancement Technology | XR OLED Motion |
| Mounting Type | Wall Mount |
| Number of Audio Channels | 2.1 |
| Number of Items | 1 |
| Operating System | Google TV |
| Picture Quality Enhancement Technology | XR Processor, XR Clear Image, XR OLED Motion |
| Refresh Rate | 120 hertz |
| Resolution | 4K |
| Screen Finish | Flat |
| Screen Size | 77 inches |
| Signal Format | ATSC |
| Size | 77 |
| Software Update Supported to Date | unknown |
| Speaker Description | Acoustic Surface Audio+ |
| Speaker Maximum Output Power | 56 watts |
| Special Feature | Studio Calibrated Modes-Prime Video, Netflix Adaptive, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, Google TV with Google Assistant, AirPlay 2, Game Menu Special Feature Studio Calibrated Modes-Prime Video, Netflix Adaptive, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, Google TV with Google Assistant, AirPlay 2, Game Menu See more |
| Specific Uses For Product | Entertainment |
| Total Number of HDMI Ports | 4 |
| Total USB 3.0 Ports | 1 |
| Total Usb Ports | 1 |
| Tuner Type | ATSC |
| UPC | 027242934108 |
| Unit Count | 1 Count |
| VESA Mount Standard | 600 x 400 mm |
| Video Encoding | H.265 (HEVC), VP9 |
| Warranty Description | 1 year |
| Warranty Type | Limited |
| Wireless Technology | Bluetooth, Wi-Fi |

## Product Details

- **Aspect Ratio:** 16:9
- **Brand:** Sony
- **Connectivity Technology:** Bluetooth, Ethernet, HDMI, USB, Wi-Fi
- **Display Technology:** OLED
- **Included Components:** Power Cable, Remote Control, Stand, Manuals
- **Product Dimensions:** 16"D x 67.5"W x 39.88"H
- **Refresh Rate:** 120 hertz
- **Resolution:** 4K
- **Screen Size:** 77 inches

## Images

![Sony 77 Inch BRAVIA XR8B OLED 4K HDR Smart Google TV (K-77XR8B) - Image 1](https://m.media-amazon.com/images/I/71vtn+ldjxL.jpg)

## Available Options

This product comes in different **Size, Style** options.

## Questions & Answers

**Q: Can you control this TV with your voice?**
A: Yes, you can ask Google Assistant to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Press the Google Assistant button on your remote to get started.

**Q: Can you wirelessly stream content from your phone to the TV?**
A: Yes, you can easily stream movies, shows, photos, and more to your TV from your Android device with Chromecast built-in or Apple device with AirPlay 2.

**Q: Does this TV work with Alexa?**
A: Yes, through an Alexa enabled device (sold separately), ask Alexa to change channels, adjust volume, and turn your TV on/off.

**Q: Can you video chat?**
A: Yes with the optional BRAVIA CAM (sold separately) – automatically optimizes picture and sound according to your room environment, and you can enjoy video chat on a bigger screen

**Q: Does this TV have enhanced audio?**
A: With Acoustic Surface Audio+, hear true immersive audio from the entire screen, perfectly matching sound to the action. Pair BRAVIA TV with compatible Sony soundbars for the ultimate cinema-like experience at home.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Awesome TV at a good price
*by S***S on February 7, 2026*

Arrived in good shape, quite large box and well protected. Takes 2 people to handle the box as large n heavy. No issues setting up. Picture being OLED is wonderful and such big difference from regular LED technology. Sony quality very high end. Used the optical output audio line for sound and had no issues sounds great. The built in audio system is OK, does the job but isn’t that great as the is designed for using an external sound system. Frame is thin so does not waste any valuable wall space. Viewing angles are good. When on picture has minimal glare n reflections but when off the screen does reflect a lot of window sourced light. So far enjoying this serious upgrade from regular TV technology. After several attempts at purchasing direct from Sony I found Amazon was without doubt the best supplier as many other vendors use some very lame contractors. Very happy with this purchase.

### ⭐⭐⭐⭐⭐ Absolutely killer TV for ps5!
*by H***N on May 21, 2026*

The picture on this screen is amazing. I purchased this for my PS5 gaming TV and it does not disappoint! Crimson Desert graphics rival the highest end PC systems which is what I was hoping for. Also very cool that activating the controller turns on the TV natively, I didn't have to configure anything. Movies and streaming look fantastic. Has the best black color and contrast I've ever seen on a TV. It's still a little pricey, but so worth it. The audio is pretty great too. Voices sound like they are coming from different directions.

### ⭐⭐⭐⭐⭐ Love my new TV!
*by L***E on August 29, 2026*

Love the size of the TV and wish I would have purchased the 98". It has a great picture, however, the picture is not as brillian as it shows in the store. I don't know why so I asked for help from the store representative. She said I needed to find "picture" and then choose "bright". I don't know....must have done something wrong. I am now going to call Sony and ask for help. I am so happy we purchased a large TV; I have macular degeneration and the larger TV makes viewing easier for me.

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**Shop now:** [https://www.desertcart.com.ar/products/753808768-sony-77-inch-bravia-xr8b-oled-4k-hdr-smart-google](https://www.desertcart.com.ar/products/753808768-sony-77-inch-bravia-xr8b-oled-4k-hdr-smart-google)

---

*Product available on Desertcart Argentina*
*Store origin: AR*
*Last updated: 2026-09-23*