--- product_id: 613335484 title: "Defy Damage In A Flash 7-Second Bond Building Hair Treatment | With Liquid Keratin | Quick Bond Strengthening & Protection | Color -Safe | Unique Liquid-To-Crème Formula | 6.76 Fl Oz" brand: "joico" price: "AR$95792" currency: ARS in_stock: true reviews_count: 12 category: "Joico" url: https://www.desertcart.com.ar/products/613335484-defy-damage-in-a-flash-7-second-bond-building-hair store_origin: AR region: Argentina --- # Low-water exothermic formula Liquid Keratin for hair strength 7-second rapid bond building Defy Damage In A Flash 7-Second Bond Building Hair Treatment | With Liquid Keratin | Quick Bond Strengthening & Protection | Color -Safe | Unique Liquid-To-Crème Formula | 6.76 Fl Oz **Brand:** joico **Price:** AR$95792 **Availability:** ✅ In Stock ## Summary > ⚡ Defy damage in a flash — because your hair deserves a power move! ## Quick Answers - **What is this?** Defy Damage In A Flash 7-Second Bond Building Hair Treatment | With Liquid Keratin | Quick Bond Strengthening & Protection | Color -Safe | Unique Liquid-To-Crème Formula | 6.76 Fl Oz by joico - **How much does it cost?** AR$95792 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.com.ar](https://www.desertcart.com.ar/products/613335484-defy-damage-in-a-flash-7-second-bond-building-hair) ## Best For - joico enthusiasts ## Why This Product - Trusted joico brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Breakage Defense:** Up to 20x stronger hair resistance to breakage, perfect for busy professionals who demand flawless hair fast. - • **Instant Hair Rescue:** Transforms damaged strands in just 7 seconds for silky, resilient hair. - • **Keratin Power Boost:** Infuses essential liquid keratin to rebuild and fortify hair bonds lost from coloring and damage. - • **Color-Safe & Lightweight:** Protects vibrant color while leaving hair soft, shiny, and effortlessly manageable. - • **Smart Liquid-to-Crème Tech:** Activates on contact with water, delivering deep nourishment without weighing hair down. ## Overview Joico Defy Damage In A Flash is a cutting-edge 7-second bond-building hair treatment featuring liquid keratin and a unique low-water formula that transforms damaged, color-treated hair into silky, resilient strands. This color-safe, lightweight treatment strengthens hair fibers, reduces breakage by up to 20x, and delivers instant smoothness and shine with a quick liquid-to-crème activation, ideal for professionals seeking fast, salon-quality results at home. ## Description desertcart.com: Joico Defy Damage In A Flash 7-Second Bond Building Hair Treatment | With Liquid Keratin | Quick Bond Strengthening & Protection | Color -Safe | Unique Liquid-To-Crème Formula | 6.76 Fl Oz : Beauty & Personal Care Review: A must buy for bonding and softening ends of hair - Thos product is amazing! I color my hair every 6wks so lots of breakage and dryness 2. Washed with Joico youth shampoo n then same conditioner. After, I rinsed and applied this product to mainly ends of hair. Flipped it over and used nozzle to apply super small amount. Combed it thru from ab midsection to ends (avoid roots or will b too soft to style). Waited 7secs rinsed thoroughly. Blow dry and styled..my hair looked like it did when I was in my 20's. Shiny, bouncy, no weigh down. It truly floored me!!! I've used it everyday since I received and after every wash Im just as impressed. Highly recommend and will buy again. ****Lil note..follow instructions exactly and stay away from roots (unless u r doing a sleek backed up do. It will be too soft to do nething else if u do roots. Review: So impressed! - Wow, this stuff really exceeded my expectations. I feel like my hair is weak (lots of hair, but the individual strands are very thin) - I have highlighted my hair for years and always wind up with a lot of damage and frizziness at the ends. I order a million different expensive hair products, hoping each one will make a difference but I'm never usually impressed and they never seem to do much. This product made such a difference! And it was so fast and easy. I have countless products that need to be left in for 5, 10, 15 minutes and those are a pain. This took literally 7 seconds and when I got out of the shower to dry my hair, it was so smooth and frizz-free. It really seemed to bond my ends. Great product and I'm so impressed! ## Features - IN A FLASH: Our nearly instantaneous 7-second hair bond transformer for strong, resilient, silky soft, healthy-looking hair. - LIQUID KERATIN: The essential building block of healthy hair, makes up 80% of human hair and can be lost during chemical services or when hair has been damaged. - ENHANCED BONDING TECHNOLOGY: Builds bonds and strengthens hair fibers for healthy-looking results you can see and feel. - LOW-WATER FORMULA: A unique formula that undergoes an exothermic reaction when it comes into contact with water creating a liquid-to-crème treatment. - Joico Defy Damage In A Flash 7-Second Bond Builder provides damage protection, extra boost of resilience and shine, replenishes moisture, reduces hair breakage, leaves hair silky smooth, weightless, and healthy-looking for a perfect everyday look. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0CWCNFDRF | | ASIN | B0CWCNFDRF | | Additional Features | Detangle, Moisturizing, Not Tested On Animals, Nourishing | | Age Range Description | Adult | | Best Sellers Rank | #19,426 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #5,347 in Hair Care Products | | Brand Name | Joico | | Customer Reviews | 4.5 4.5 out of 5 stars (350) | | Global Trade Identification Number | 00074469562355 | | Hair Type | All, Color Treated, Damaged, Dry, Normal | | Item Dimensions | 1.93 x 1.93 x 6.73 inches | | Item Form | Liquid | | Item Weight | 0.49 Pounds | | Item model number | 1255662 | | Liquid Volume | 6.76 Fluid Ounces | | Manufacturer | Joico | | Manufacturer | Joico | | Material Features | Global Animal-Free Testing, PETA Certified, Silicone Free | | Material Type Free | Silicone Free | | Number of Items | 1 | | Package Type Name | Bottle | | Product Benefits | Defy Damage In A Flash delivers an instant boost, leaving hair silky smooth & up to 20x more resistant to breakage. | | Product Dimensions | 1.93 x 1.93 x 6.73 inches; 7.84 ounces | | Recommended Uses For Product | Simply wash hair; apply Flash directly and evenly on mid-length to ends (avoid root area), massaging until it turns into a cream. Leave on 7 seconds and rinse. | | Scent Name | Floral | | UPC | 074469562355 | | UPC | 074469562355 | | Unit Count | 6.76 Fluid Ounces | ## Product Details - **Brand:** Joico - **Hair Type:** All, Color Treated, Damaged, Dry, Normal - **Item Form:** Liquid - **Material Feature:** Global Animal-Free Testing, PETA Certified, Silicone Free ## Images ![Defy Damage In A Flash 7-Second Bond Building Hair Treatment | With Liquid Keratin | Quick Bond Strengthening & Protection | Color -Safe | Unique Liquid-To-Crème Formula | 6.76 Fl Oz - Image 1](https://m.media-amazon.com/images/I/61r8YdOHOJL.jpg) ## Questions & Answers **Q: How is Defy Damage In A Flash 7-Second Bond Builder unique?** A: Defy Damage In A Flash is a low-water formula, making it highly concentrated. When it comes into contact with water, it undergoes an exothermic reaction that causes the treatment to transform into a creamy lotion. **Q: How often should I use In a Flash?** A: Whenever your hair needs an extra boost of resilience and shine. **Q: Is this animal test-free?** A: In a Flash is PETA-approved, animal test-free, like all Joico products. **Q: Should In a Flash be applied on the scalp?** A: It’s best to avoid applying it on the scalp. Most hair treatments are recommended for mid-length to ends. Please refer to the illustration on the package for guidance. **Q: Should I skip using conditioner on the day I use In a Flash?** A: Yes, you can skip conditioner the day you use this treatment. ## Customer Reviews ### ⭐⭐⭐⭐⭐ A must buy for bonding and softening ends of hair *by R***N on February 4, 2026* Thos product is amazing! I color my hair every 6wks so lots of breakage and dryness 2. Washed with Joico youth shampoo n then same conditioner. After, I rinsed and applied this product to mainly ends of hair. Flipped it over and used nozzle to apply super small amount. Combed it thru from ab midsection to ends (avoid roots or will b too soft to style). Waited 7secs rinsed thoroughly. Blow dry and styled..my hair looked like it did when I was in my 20's. Shiny, bouncy, no weigh down. It truly floored me!!! I've used it everyday since I received and after every wash Im just as impressed. Highly recommend and will buy again. ****Lil note..follow instructions exactly and stay away from roots (unless u r doing a sleek backed up do. It will be too soft to do nething else if u do roots. ### ⭐⭐⭐⭐⭐ So impressed! *by A***3 on February 22, 2025* Wow, this stuff really exceeded my expectations. I feel like my hair is weak (lots of hair, but the individual strands are very thin) - I have highlighted my hair for years and always wind up with a lot of damage and frizziness at the ends. I order a million different expensive hair products, hoping each one will make a difference but I'm never usually impressed and they never seem to do much. This product made such a difference! And it was so fast and easy. I have countless products that need to be left in for 5, 10, 15 minutes and those are a pain. This took literally 7 seconds and when I got out of the shower to dry my hair, it was so smooth and frizz-free. It really seemed to bond my ends. Great product and I'm so impressed! ### ⭐⭐⭐⭐⭐ This has been a miracle *by L***A on December 14, 2025* This has been a miracle for my hair. My hair was so dry and brittle with breakage. My hair stylist used it on me at the salon and suggested it for continued use. When I returned in 28 days she was jaw dropping amazed at the difference of softness, strength and no breakage. Softness you can feel to the touch and see the beautiful shine. I wash my hair every 3 days. ## Frequently Bought Together - Joico Defy Damage In A Flash 7-Second Bond Building Hair Treatment | With Liquid Keratin | Quick Bond Strengthening & Protection | Color -Safe | Unique Liquid-To-Crème Formula | 7.1 Fl Oz - Joico K-PAK Color Therapy Luster Lock Glossing Oil | For Color-Treated Hair | For Color-Protection & Shine | Tame Frizz | With Keratin & Argan Oil | 2.13 Fl Oz - Joico Defy Damage Invincible Frizz-Fighting Bond Protector | 24 Hour Frizz Protection | Thermal Heat & Humidity Protection | Boost Shine | Reduce Breakage | Leave-In Spray | 180mL --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.com.ar/products/613335484-defy-damage-in-a-flash-7-second-bond-building-hair](https://www.desertcart.com.ar/products/613335484-defy-damage-in-a-flash-7-second-bond-building-hair) --- *Product available on Desertcart Argentina* *Store origin: AR* *Last updated: 2026-05-07*