---
product_id: 52624131
title: "Fred Herzog: Modern Color"
price: "AR$243343"
currency: ARS
in_stock: true
reviews_count: 13
url: https://www.desertcart.com.ar/products/52624131-fred-herzog-modern-color
store_origin: AR
region: Argentina
---

# Vibrant Color Palette In-Depth Analysis Iconic Photography Fred Herzog: Modern Color

**Price:** AR$243343
**Availability:** ✅ In Stock

## Summary

> 📚 Dive into Colorful Narratives!

## Quick Answers

- **What is this?** Fred Herzog: Modern Color
- **How much does it cost?** AR$243343 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.ar](https://www.desertcart.com.ar/products/52624131-fred-herzog-modern-color)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Cultural Impact:** Discover how Herzog's work shaped modern visual culture.
- • **Expert Insights:** Gain access to essays and critiques from leading art historians.
- • **A Visual Journey:** Explore the captivating world of Fred Herzog's color photography.
- • **Collector's Edition:** Own a piece of art history with this limited release.
- • **High-Quality Reproductions:** Experience stunning prints that bring Herzog's vision to life.

## Overview

Fred Herzog: Modern Color is a comprehensive exploration of the iconic photographer's work, featuring high-quality reproductions, expert essays, and a deep dive into the cultural significance of his vibrant color photography.

## Description

Pioneering photographer Fred Herzog's vivid, color-rich Kodachrome slides from the 1950s-60s. This book showcases over 230 of his groundbreaking, rarely seen photographs.

Review: A lavishly illusttrated book - As an avid street photographer myself, I was instantly interested in Fred Herzog when i stumbled across some of his photos online. Checking with desertcart, I deiscovered this book and decided to take a chance to order it. When it arrived, I was surprised to see how big and heavy it was, and filled with the most beautifully printed photographs and essays. there's enough in this book to keep me occupied for months. What a marvellous find.
Review: Get it you are into color street photography - While there are many great street photographers that shot in color I find Fred's work a bit more special regarding that field. It is like colors are the main theme of the photos with the rest of the elements in his pictures as fine garnish. Everything serves the colors. This is a solid 5/5 for anyone enjoying color photography in general let alone street photography. A must have for me.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | 377574181X |
| Best Sellers Rank | 52,731 in Books ( See Top 100 in Books ) 18 in Individual Photographer Monographs 22 in Photo Essays (Books) 89 in Photography Collections & Exhibitions |
| Customer reviews | 4.8 4.8 out of 5 stars (1,187) |
| Dimensions  | 27.18 x 2.79 x 26.92 cm |
| Edition  | Illustrated |
| ISBN-10  | 9783775741811 |
| ISBN-13  | 978-3775741811 |
| Item weight  | 1.98 kg |
| Language  | German |
| Print length  | 320 pages |
| Publication date  | 7 Nov. 2016 |
| Publisher  | Hatje Cantz Verlag |

## Images

![Fred Herzog: Modern Color - Image 1](https://m.media-amazon.com/images/I/91jXuvzIfkL.jpg)
![Fred Herzog: Modern Color - Image 2](https://m.media-amazon.com/images/I/71bjs7vXDfL.jpg)
![Fred Herzog: Modern Color - Image 3](https://m.media-amazon.com/images/I/71Wha4YsniL.jpg)
![Fred Herzog: Modern Color - Image 4](https://m.media-amazon.com/images/I/61XhgRUUswL.jpg)
![Fred Herzog: Modern Color - Image 5](https://m.media-amazon.com/images/I/61UsjyOe6NL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ A lavishly illusttrated book
*by M***T on 1 October 2024*

As an avid street photographer myself, I was instantly interested in Fred Herzog when i stumbled across some of his photos online. Checking with Amazon, I deiscovered this book and decided to take a chance to order it. When it arrived, I was surprised to see how big and heavy it was, and filled with the most beautifully printed photographs and essays. there's enough in this book to keep me occupied for months. What a marvellous find.

### ⭐⭐⭐⭐⭐ Get it you are into color street photography
*by P***S on 5 October 2023*

While there are many great street photographers that shot in color I find Fred's work a bit more special regarding that field. It is like colors are the main theme of the photos with the rest of the elements in his pictures as fine garnish. Everything serves the colors. This is a solid 5/5 for anyone enjoying color photography in general let alone street photography. A must have for me.

### ⭐⭐⭐⭐⭐ Brilliant photography and social history
*by J***K on 3 August 2020*

This superb book celebrates the quiet genius of photographer Fred Herzog. Over a number of decades, Herzog, a German-born migrant to Canada, captured the changing nature of life in Vancouver. Modern Color captures a comprehensive range of his work, and at the same time shows the changes the city experienced during that time. His clever use of colour becomes apparent in a careful study of the images, and notably the colour red features a lot, making it hard to look through these pictures without sometimes thinking of Nicholas Roeg's film "Don't Look Now". Accompanied with some thought-provoking essays on the nature of colour photography, Herzog's importance and the changing nature of the Vancouver landscape, this really is a book you can get lost on. The images from the 1950s through to more recent times show the beauty in everyday settings and situations and at the same time capture a world that has gone for ever. Mesmerising.

## Frequently Bought Together

- Fred Herzog: Modern Color
- Ernst Haas: New York in Color, 1952-1962
- Alex Webb: The Suffering of Light

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*Product available on Desertcart Argentina*
*Store origin: AR*
*Last updated: 2026-02-22*