---
product_id: 492275023
title: "Marketing: Real People, Real Choices"
brand: "michael r. solomon, greg w. marshall, elnora w. stuart"
price: "AR$26423"
currency: ARS
in_stock: false
reviews_count: 5
url: https://www.desertcart.com.ar/products/492275023-marketing-real-people-real-choices
store_origin: AR
region: Argentina
---

# Marketing: Real People, Real Choices

**Brand:** michael r. solomon, greg w. marshall, elnora w. stuart
**Price:** AR$26423
**Availability:** ❌ Out of Stock

## Quick Answers

- **What is this?** Marketing: Real People, Real Choices by michael r. solomon, greg w. marshall, elnora w. stuart
- **How much does it cost?** AR$26423 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.com.ar](https://www.desertcart.com.ar/products/492275023-marketing-real-people-real-choices)

## Best For

- michael r. solomon, greg w. marshall, elnora w. stuart enthusiasts

## Why This Product

- Trusted michael r. solomon, greg w. marshall, elnora w. stuart brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133130592 ISBN-13: 9780133130591
. That package includes ISBN-10:
0132948931 ISBN-13:
9780132948937 and ISBN-10: 0132952343 ISBN-13:
9780132952347. For undergraduate Principles of Marketing courses.
Real People, Real Choices
Marketing: Real People, Real Choices
is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. Fully integrated with MyMarketingLab
, the Eighth Editionfeatures a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content. Also available with MyMarketingLab.
MyMarketingLab
is an online homework, tutorial, and assessment product designed to improve results by helping students quickly master concepts. Students benefit from self-paced tutorials that feature immediate wrong-answer feedback and hints that emulate the office-hour experience to help keep students on track. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Dimensions | 21.34 x 2.29 x 27.18 cm |
| Edition | 8th |
| Isbn 10 | 0132948931 |
| Isbn 13 | 978-0132948937 |
| Item Weight | 112 g |
| Language | English |
| Print Length | 576 pages |
| Publication Date | 8 January 2015 |
| Publisher | Pearson |

## Images

![Marketing: Real People, Real Choices - Image 1](https://m.media-amazon.com/images/I/91un-x02hfL.jpg)
![Marketing: Real People, Real Choices - Image 2](https://m.media-amazon.com/images/I/91X0iWkxztL.jpg)
![Marketing: Real People, Real Choices - Image 3](https://m.media-amazon.com/images/I/91geEjbwHzL.jpg)

## Available Options

This product comes in different **Format** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great book
*by  on Reviewed in the United States 19 August 2018*

Bought this book for a college class. I'm really happy with how informative the book is.

### ⭐⭐⭐⭐ Book
*by  on Reviewed in the United States 25 June 2024*

Decent book

### ⭐⭐⭐⭐⭐ Received on time
*by  on Reviewed in the United States 28 December 2019*

Prefect, in great shape

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**Shop now:** [https://www.desertcart.com.ar/products/492275023-marketing-real-people-real-choices](https://www.desertcart.com.ar/products/492275023-marketing-real-people-real-choices)

---

*Product available on Desertcart Argentina*
*Store origin: AR*
*Last updated: 2026-08-19*