--- product_id: 48278308 title: "How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity" price: "AR$159589" currency: ARS in_stock: true reviews_count: 13 url: https://www.desertcart.com.ar/products/48278308-how-to-style-your-brand-everything-you-need-to-know store_origin: AR region: Argentina --- # Deep dive into colour psychology 60+ brand identity examples Step-by-step brand styling workbook How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity **Price:** AR$159589 **Availability:** βœ… In Stock ## Summary > 🎯 Nail your brand identity first time, every time! ## Quick Answers - **What is this?** How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity - **How much does it cost?** AR$159589 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.com.ar](https://www.desertcart.com.ar/products/48278308-how-to-style-your-brand-everything-you-need-to-know) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **60+ Real-World Examples:** Draw inspiration from the best small business brands worldwide. - β€’ **Colour Psychology Decoded:** Harness the emotional power of colour to connect with your audience. - β€’ **Confidence to Brief or DIY:** Gain the clarity to confidently work with designers or craft your own unique style. - β€’ **Hands-On Workbook Approach:** Engage with practical exercises that clarify your brand’s core essence. - β€’ **Master the Art of Brand Identity:** Unlock the secrets to creating a brand that captivates and converts. ## Overview How to Style Your Brand is a comprehensive workbook by Fiona Humberstone that guides entrepreneurs through creating a distinctive and cohesive brand identity. Featuring over 60 inspiring examples and expert insights on colour psychology, typography, and design elements, this book empowers you to develop a compelling brand that attracts and engages your ideal clients. Perfect for startups and seasoned business owners alike, it combines practical exercises with strategic frameworks to help you confidently brief designers or create your own standout brand style. ## Description The right brand identity has the power to attract, engage and compel people to do business with you. But for many entrepreneurs, creating an effective brand can be a challenge. Whether you're a start-up on a lemonade budget, or a seasoned entrepreneur planning on working with a professional, an understanding of the process is essential. In this comprehensive workbook, Fiona Humberstone will walk you through the process of styling your brand. From finding your focus, creating an inspirational vision and unlocking the power of colour psychology; Fiona will help you understand the design details that will make your business irresistible. How to Style Your Brand will ensure you get your branding right, first time. In How to Style Your Brand, Fiona shares with you the secrets behind using colour to create an emotive connection; how to use pattern and illustrations to add character and personality and how to carefully select typefaces that add a distinctive and intentional edge to your designs. We'll examine how to pull all of these elements together to create a remarkable and cohesive design that you can be proud of. I'll encourage you to think big about your business so that you develop the focus and vision to brief a designer with confidence, or feel able to create your own identity. Once you understand the principles behind styling a brand, there is no reason why you can t create something extraordinary for your business. Drawing on her experience from developing hundreds of brand identities for companies worldwide, Fiona's tried and tested framework will give you the clarity, confidence and creative know-how to create a brand identity that wins you work. Packed with more than 60 inspirational examples of some of the best brand identities for small businesses worldwide, How to Style Your Brand is more than a business book. Review: Insightful and hugely enjoyable - Preparing to update my business' website and wanting to take the opportunity to re-evaluate how my business is presented, Fiona's book could not have come at a better time. It is very well organised and easy to read, guiding you through the process of defining what underlies your brand and how to translate that visually into an authentic style. I found the excercises that help you to get to the essence of your brand hugely enjoyable, and very insightful - I learned a lot about why I'm in business and felt motivated to make changes to how I do business, not only to what my business looks like. It's very powerful to be able to articulate this clearly and concisely, and it will help me a huge amount when the time comes to brief my graphic designer. If you're mystified by what shapes, colours and fonts might suit your brand and how to build that into a clear brand style, this book will show you how if you're willing to put in some work. Review: Easy to navigate - Fabulously helpful book. Easy to navigate, it takes you on a simple, logical and surprisingly enjoyable, journey to the heart of your brand. By asking a series of questions Fiona gets you to think hard about your business and really really focus. This together with a new take on colours is all presented in a fresh engaging way making it a quick read. Though takes a bit longer to work through the exercises! Ideal for small businesses wanting to achieve a meaningful brand perspective without spending vast sums of money - even better if you are up for doing creative yourself as there's loads of guidance there too. So Heard the talk, read the book and applied the thinking; now the acid test - we brief an agency in 2 weeks time and will be using the brief and stimulus recommended by Fiona. I will report back as to whether they deliver a brand beyond our expectations! ## Features - New Store Stock ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 378,262 in Books ( See Top 100 in Books ) 396 in Advertising (Books) 1,195 in Small Business | | Customer Reviews | 4.7 out of 5 stars 667 Reviews | ## Images ![How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity - Image 1](https://m.media-amazon.com/images/I/619iuFF+ZhL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Insightful and hugely enjoyable *by U***A on 17 May 2015* Preparing to update my business' website and wanting to take the opportunity to re-evaluate how my business is presented, Fiona's book could not have come at a better time. It is very well organised and easy to read, guiding you through the process of defining what underlies your brand and how to translate that visually into an authentic style. I found the excercises that help you to get to the essence of your brand hugely enjoyable, and very insightful - I learned a lot about why I'm in business and felt motivated to make changes to how I do business, not only to what my business looks like. It's very powerful to be able to articulate this clearly and concisely, and it will help me a huge amount when the time comes to brief my graphic designer. If you're mystified by what shapes, colours and fonts might suit your brand and how to build that into a clear brand style, this book will show you how if you're willing to put in some work. ### ⭐⭐⭐⭐⭐ Easy to navigate *by H***E on 24 May 2015* Fabulously helpful book. Easy to navigate, it takes you on a simple, logical and surprisingly enjoyable, journey to the heart of your brand. By asking a series of questions Fiona gets you to think hard about your business and really really focus. This together with a new take on colours is all presented in a fresh engaging way making it a quick read. Though takes a bit longer to work through the exercises! Ideal for small businesses wanting to achieve a meaningful brand perspective without spending vast sums of money - even better if you are up for doing creative yourself as there's loads of guidance there too. So Heard the talk, read the book and applied the thinking; now the acid test - we brief an agency in 2 weeks time and will be using the brief and stimulus recommended by Fiona. I will report back as to whether they deliver a brand beyond our expectations! ### ⭐⭐⭐⭐⭐ Brilliant book *by A***R on 8 April 2020* A very easy to follow book and so useful for anyone starting a new business or updating an existing one. It is a brilliant book to read and follow written in a way that makes it so easy to see how branding will improve your business. ## Frequently Bought Together - How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity - Brand Brilliance: elevate your brand, enchant your audience - Styling Beyond Instagram: Take Your Prop Styling Skills from the Square to the Street --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.com.ar/products/48278308-how-to-style-your-brand-everything-you-need-to-know](https://www.desertcart.com.ar/products/48278308-how-to-style-your-brand-everything-you-need-to-know) --- *Product available on Desertcart Argentina* *Store origin: AR* *Last updated: 2026-08-20*