--- product_id: 46795380 title: "Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth" brand: "w. chan kim, renee mauborgne" price: "AR$69087" currency: ARS in_stock: true reviews_count: 13 url: https://www.desertcart.com.ar/products/46795380-blue-ocean-shift-beyond-competing-proven-steps-to-inspire-confidence store_origin: AR region: Argentina --- # Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth **Brand:** w. chan kim, renee mauborgne **Price:** AR$69087 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth by w. chan kim, renee mauborgne - **How much does it cost?** AR$69087 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.com.ar](https://www.desertcart.com.ar/products/46795380-blue-ocean-shift-beyond-competing-proven-steps-to-inspire-confidence) ## Best For - w. chan kim, renee mauborgne enthusiasts ## Why This Product - Trusted w. chan kim, renee mauborgne brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. "Groundbreaking." ―Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future. "A comprehensive guide to enable any organization with the right mindset to launch and implement a Blue Ocean initiative." ― Forbes ## Technical Specifications | Specification | Value | |---------------|-------| | Dimensions | 6.38 x 1.25 x 9.38 inches | | Isbn 10 | 0316314048 | | Isbn 13 | 978-0316314046 | | Item Weight | 1.15 pounds | | Language | English | | Print Length | 336 pages | | Publication Date | September 26, 2017 | | Publisher | Grand Central Publishing | ## Images ![Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth - Image 1](https://m.media-amazon.com/images/I/81DFdOAc4mL.jpg) ## Available Options This product comes in different **Format** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Good read *by on Reviewed in the United States April 10, 2026* Very interesting reading. ### ⭐⭐⭐⭐⭐ Great follow up to first book *by on Reviewed in the United States September 26, 2017* The first book, blue ocean strategy, was groundbreaking in its perspective on strategy - but the reader was left wondering whether it was in fact possible to implement it in real life, and the big question, how? The authors Kim and Mauborgne have thoroughly answered that question here, by explaining how an array of companies, non-profits, and even governments have successfully used blue ocean strategy in practice. What I like is that the examples in this book are entirely new and are covered in more detail than the first book.I also like how they now provide a step-by-step guide, called the five-step process, to developing a blue ocean strategy, that makes it so much easier to implement blue ocean strategy in reality. It takes away some of the uncertainty of the idea-creation process and makes it easy to try to develop your own blue ocean idea in your team or company.If previously the concepts and tools of the first book were somewhat scattered and not entirely cohesive, in this book they lay out which tools are used in which step, and for what purpose. Which I find super helpful.Overall it's a worthy follow up to the first book. Well worth buying if you were intrigued by the first book but couldn't quite wrap your head around using blue ocean strategy in practice. This book will get you there. ### ⭐⭐⭐⭐ Leaving behind the struggles of current day issues *by on Reviewed in the United States December 4, 2025* Highly valuable in thinking new thoughts ## Frequently Bought Together - Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth - Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant - Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.com.ar/products/46795380-blue-ocean-shift-beyond-competing-proven-steps-to-inspire-confidence](https://www.desertcart.com.ar/products/46795380-blue-ocean-shift-beyond-competing-proven-steps-to-inspire-confidence) --- *Product available on Desertcart Argentina* *Store origin: AR* *Last updated: 2026-07-07*