---
product_id: 4148488
title: "Dynamics of Mass Communication: Media in Transition"
price: "AR$587041"
currency: ARS
in_stock: true
reviews_count: 9
url: https://www.desertcart.com.ar/products/4148488-dynamics-of-mass-communication-media-in-transition
store_origin: AR
region: Argentina
---

# Dynamics of Mass Communication: Media in Transition

**Price:** AR$587041
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Dynamics of Mass Communication: Media in Transition
- **How much does it cost?** AR$587041 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.ar](https://www.desertcart.com.ar/products/4148488-dynamics-of-mass-communication-media-in-transition)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
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## Description

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers’ affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.

Review: Great book on Mass Communication - I used this book for a class. If you want to learn about popular forms of mass communication then I recommend this book. It puts it in laymen terms. I don't work in the mass comm industry but consume mass comm greatly. This made me understand the inner workings of the devices of communication I use on the daily. It also helped me see how technical mass communication is and how departmentalized and divided it is. I also learned why it's so hard for musical artists to make money in entertainment. I never knew their money was divided so many ways between so many entities when it comes to their albums and songs. This is a great book for any one who is interested in Mass Communications and wants to learn the basics and theory behind what it is and about popular forms like radio, TV, advertising, movies, etc.
Review: Great textbook, rental is good deal - I bought this book for my son through desertcarts semester rental deal, which was less than half the cost of buying it at his school. He enjoys the book and it has helped him get A's on all his tests for his Media class. He says it is up to date and interesting; the inside cover has a pic of Prince William's & Catherine's wedding. The book covers all media from its history up to current blogs & media issues through 2012. We are pleased with the rental deal, they send us a prepaid envelope when we are done with it and then we ship it back, saving us the hassle of re-selling it. I agree with the other reviewer about price, all text books are ridiculously over priced.

## Features

- Used Book in Good Condition

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #2,294,091 in Books ( See Top 100 in Books ) #590 in Film & Television #638 in Media Studies (Books) #1,081 in Video Direction & Production (Books) |
| Customer Reviews | 4.3 out of 5 stars 164 Reviews |

## Images

![Dynamics of Mass Communication: Media in Transition - Image 1](https://m.media-amazon.com/images/I/61iX8jK1MJL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great book on Mass Communication
*by K***U on January 3, 2013*

I used this book for a class. If you want to learn about popular forms of mass communication then I recommend this book. It puts it in laymen terms. I don't work in the mass comm industry but consume mass comm greatly. This made me understand the inner workings of the devices of communication I use on the daily. It also helped me see how technical mass communication is and how departmentalized and divided it is. I also learned why it's so hard for musical artists to make money in entertainment. I never knew their money was divided so many ways between so many entities when it comes to their albums and songs. This is a great book for any one who is interested in Mass Communications and wants to learn the basics and theory behind what it is and about popular forms like radio, TV, advertising, movies, etc.

### ⭐⭐⭐⭐⭐ Great textbook, rental is good deal
*by C***V on March 9, 2013*

I bought this book for my son through Amazons semester rental deal, which was less than half the cost of buying it at his school. He enjoys the book and it has helped him get A's on all his tests for his Media class. He says it is up to date and interesting; the inside cover has a pic of Prince William's & Catherine's wedding. The book covers all media from its history up to current blogs & media issues through 2012. We are pleased with the rental deal, they send us a prepaid envelope when we are done with it and then we ship it back, saving us the hassle of re-selling it. I agree with the other reviewer about price, all text books are ridiculously over priced.

### ⭐⭐⭐⭐⭐ intro to mass comm
*by D***E on May 21, 2014*

I purchased this book as a Kindle Edition for a course in school. This book covers the basic introductions to communication, the thoughts behind it, a little history, evolution of communication, and modern-day issues. Overall, this book offers an overall prospective and a good overview.

## Frequently Bought Together

- Dynamics of Mass Communication: Media in Transition
- Public Relations: Strategies and Tactics (10th Edition)

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*Product available on Desertcart Argentina*
*Store origin: AR*
*Last updated: 2026-06-05*