---
product_id: 414364105
title: "Il Salone Milano Plex Rebuilder - 12.01 Iced Platinum"
brand: "il salone milano"
price: "AR$41105"
currency: ARS
in_stock: true
reviews_count: 13
category: "Il Salone Milano"
url: https://www.desertcart.com.ar/products/414364105-il-salone-milano-plex-rebuilder-12-01-iced-platinum
store_origin: AR
region: Argentina
---

# Ultra-long-lasting pigment lock Permanent, salon-quality color Plex Rebuilder anti-breakage tech Il Salone Milano Plex Rebuilder - 12.01 Iced Platinum

**Brand:** il salone milano
**Price:** AR$41105
**Availability:** ✅ In Stock

## Summary

> 💇‍♀️ Unlock salon-perfect color & strength—because your hair deserves the VIP treatment!

## Quick Answers

- **What is this?** Il Salone Milano Plex Rebuilder - 12.01 Iced Platinum by il salone milano
- **How much does it cost?** AR$41105 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.ar](https://www.desertcart.com.ar/products/414364105-il-salone-milano-plex-rebuilder-12-01-iced-platinum)

## Best For

- il salone milano enthusiasts

## Why This Product

- Trusted il salone milano brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Damage Defense Formula:** Enriched with linseed & meadowfoam oils plus keratin for stronger, nourished strands.
- • **Salon-Grade Brilliance:** Experience vibrant, intense color with perfect white coverage that lasts.
- • **Clean Beauty Commitment:** Free from parabens, paraffins, and ethyl alcohol—pure care for your hair and scalp.
- • **3-Step Plex Rebuilder System:** Protect, repair, and maintain hair health before, during, and after coloring.
- • **Effortless Professional Results:** Quick 30-minute application delivers visibly improved hair quality from the first use.

## Overview

Il Salone Milano Plex Bond Rebuilder Permanent Hair Color Kit in Iced Platinum delivers professional, permanent hair color with advanced Plex Rebuilder technology that repairs and protects hair fibers during and after coloring. This 3-step system ensures intense, long-lasting color with perfect grey coverage while reducing breakage. Enriched with nourishing linseed oil, meadowfoam seed oil, quinoa, and keratin, it’s free from parabens, paraffins, and ethyl alcohol, offering a clean, salon-quality experience in just 30 minutes.

## Description

Il Salone Milano Plex Rebuilder brings Alfaparf Group’s experience and innovation together in a color kit. This professional hair dye provides salon-quality color with an extra caring and anti-breakage action. Thanks to the Plex Rebuilder technology, it protects and restructures hair during and after coloring for a visibly improved hair quality from the first application and less broken hair. No matter if it is Blonde, Red, or Brunette, the color kits offer a wide range of permanent color shades for vibrant salon-quality results. The permanent hair dye was created and formulated to preserve the hair fiber beauty, giving it a healthy appearance, with an action both inside and outside the hair. Inside the hair, it reconnects, restructures, strengthens, protects hair fiber during coloring, and reduces broken hair. Outside the hair, it seals the cuticles, locking pigments inside the hair for an ultra-long-lasting, intense color result. The professional Plex Rebuilder technology acts at every stage of treatment. During and after coloring it creates a complete and highly performing system that is easy to use and quick to apply. The restructuring and anti-breakage action of Plex Rebuilder works in 3 phases: During the coloring, the color cream repairs and protects the hair fiber and provides an intense and brighter color. It gives perfect white coverage. After coloring, the conditioner seals the cuticles thereby locking pigments inside the hair, for a longer lasting color result and visibly improved hair quality. Three weeks after coloring, the maintaining mask deeply repairs the hair, creating new bonds between the hair fibers. An intense restructuring action for invigorated and healthy-looking hair.

Review: Turned my hair purple and silver-gray for a few days - I had previously bleached my hair and it still had a yellow undertone, so I decided to try this yellow remover to dye my hair white. I understand that purple is on the opposite end of the color spectrum, thus theoretically neutralizing the yellow. After using this product, however, most of my hair is now somewhere between a light purple to a dull silvery gray, while the roots are still a very pale shade of yellow. Perhaps after a few more shampoos the purple and silver-gray will fade. ***UPDATE*** The purple, silver-gray did fade after a few washes! My hair is now a really pale blonde, almost white. Still the slightest yellow tint on the newly grown roots, but it’s still much better than before using this product. The last bit of yellow should fade after just a few more washes. Also, after bleaching, my hair was left extremely dry and brittle, so this product did help to add some moisture back.
Review: Nice color. - I love the color or lack thereof this creates. Mine turned out exactly like the box. Was very happy with it. I am a natural blonde going white so this was a nice blend. Make sky hair feel soft and silky too.

## Features

- SALON QUALITY COLOR KIT: Permanent, professional hair dye made in Italy and provides salon-quality color with an extra caring and anti-breakage action. Thanks to the Plex Rebuilder technology, it protects and restructures hair during and after coloring for a visibly improved hair quality from the first application.
- PROFESSIONAL PERFORMANCE: Perfect white coverage. Intense and brighter color. Ultra-long-lasting color intensity and brilliance. The hair is protected and restructured during and after coloring, reducing broken hair.
- PLEX REBUILDER TECHNOLOGY: Preserves the hair fiber beauty, giving it a healthy appearance, with an action both inside and outside the hair. Inside the hair, it reconnects, restructures and strengthens the internal hair bonds. It also protects hair fiber during coloring and reduces broken hair. Outside the hair, it seals the cuticles, locking pigments inside the hair for an ultra-long-lasting intense color result.
- COMPLETE PROFESSIONAL SYSTEM: The professional Plex Rebuilder technology acts at every stage of treatment, during and after coloring, creating a complete and highly performing system. STEP 1: The color cream repairs and protects the hair fiber and provides an intense and brighter color. STEP 2: The post color conditioner seals the cuticles, locking pigments inside the hair for longer lasting color results a and visibly improved hair quality. STEP 3: Three weeks after coloring, the maintaining mask deeply repairs the hair, creating new bonds between hair fibers. healthy-looking hair.
- THE BETTER CHOICE: The gentle hair color shades are a signature formula adhering to the Il Salone Milano policy of products that are free from parabens, paraffins and ethyl alcohol. The formulas combine the precious active ingredients of tradition with the Plex Rebuilder technology. The color cream is enriched with linseed oil and Meadowfoam seed oil, for seductive hair, glossy and soft to the touch. The two post treatments combine the properties of quinoa, which helps to preserve and protect the hair color, to those of keratin which strengthens and increases the hair elasticity.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B09R21M9P2 |
| Best Sellers Rank | #16,121 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #196 in Hair Color |
| Brand | Il Salone Milano |
| Brand Name | Il Salone Milano |
| Color | Iced Platinum |
| Container Type | Box |
| Customer Reviews | 3.9 out of 5 stars 2,102 Reviews |
| Full Cure Time | 30 minutes |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Cream |
| Item Highlight | Iced Platinum Hair Dye | Repairs, Strengthens, Protects Hair | Professional Salon | Paraffin, Paraben, Ethyl Alcohol Free |
| Item Weight | 13.61 g |
| Manufacturer | Il Salone Milano |
| Manufacturer Part Number | PF022438 |
| Material Features | Enriched with linseed oil, meadowfoam seed oil, quinoa, and keratin, Formulated and Produced in Italy, Free from parabens, paraffins and ethyl alcohol |
| Material Type Free | Alcohol Free, Paraben Free, Paraffin Free |
| Number of Items | 1 |
| Package Information | Box |
| Product Benefits | Brightening, Color Protection, Damage Repair, Nourishing, Strengthening |
| Recommended Uses For Product | Specifically formulated to keep hair healthy and beautiful, it protects and restructures during and after coloring, visibly improving hair condition from the very first application. Perfect grey hair coverage and intense, brighter and longer-lasting color. |
| Set Name | Il Salone Milano Plex Rebuilder Complete Professional System |
| Suitable Hair Color | Light Blonde |
| Unit Count | 1 Count |

## Product Details

- **Brand:** Il Salone Milano
- **Color:** Iced Platinum
- **Item Form:** Cream
- **Package Information:** Box
- **Product Benefits:** Brightening, Color Protection, Damage Repair, Nourishing, Strengthening

## Images

![Il Salone Milano Plex Rebuilder - 12.01 Iced Platinum - Image 1](https://m.media-amazon.com/images/I/71EuT4EGx4L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Im a platinum. Blond with dark roots,which one do i get for blond hair**
A: Not sure… I have dark brown hair… but actually get the light brown color 5.0.
I love the color on my hair… not sure what to recommend for you.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Turned my hair purple and silver-gray for a few days
*by J***N on June 23, 2025*

I had previously bleached my hair and it still had a yellow undertone, so I decided to try this yellow remover to dye my hair white. I understand that purple is on the opposite end of the color spectrum, thus theoretically neutralizing the yellow. After using this product, however, most of my hair is now somewhere between a light purple to a dull silvery gray, while the roots are still a very pale shade of yellow. Perhaps after a few more shampoos the purple and silver-gray will fade. ***UPDATE*** The purple, silver-gray did fade after a few washes! My hair is now a really pale blonde, almost white. Still the slightest yellow tint on the newly grown roots, but it’s still much better than before using this product. The last bit of yellow should fade after just a few more washes. Also, after bleaching, my hair was left extremely dry and brittle, so this product did help to add some moisture back.

### ⭐⭐⭐⭐⭐ Nice color.
*by M***J on September 24, 2026*

I love the color or lack thereof this creates. Mine turned out exactly like the box. Was very happy with it. I am a natural blonde going white so this was a nice blend. Make sky hair feel soft and silky too.

### ⭐ toner not a dye
*by C***R on May 12, 2025*

I used Iced Platinum. The box showed it could make reddish hair turn white with silver highlights. My roots were just lightened, but they were reddish because my original color was dark blonde from another plex lightener that had the blonde tones too yellow. So I tried this, hoping to make it more white. I put it on my roots first. After an hour, there was no color change. They were slightly more grey-toned but still red, with no lightening. It toned the rest silver, not white. It makes a good silver toner, but it does not lighten. Back to bleaching first. I wanted to use regular dye, thinking it would be less damaging, but my bleach peroxide is better than dying it several times, trying to get the color I wanted. I use this peroxide called Yuthika Professional 40 Vol Hair Dye Developer,with a blue bleach powder, and it turned my hair white its works great. Just didn't want to keep using the bleach, but it made my hair soft, so I will go back to that. The plex conditioner was nice in this box dye, but sadly, the color did not show; very misleading. It was pretty gentle on my scalp, but still no good for dye.

## Frequently Bought Together

- Il Salone Milano Plex Rebuilder Permanent Hair Color Cream - 12.01 Iced Platinum Professional Hair Dye Kit for a Natural Gloss & Glaze - Paraffin, Paraben, and Alcohol Free
- Il Salone Milano Professional Keratin Conditioner for Damaged Hair - Hair Repair - Damaged Hair Treatment - Frizz Control - Smoothing - Hair Straightening and Reconstruction (16.9 oz / 500 ml)
- Il Salone Milano Glorious Moisturizing Shampoo for Dry Hair - Adds Shine and Softness to Dull Hair - Repairs and Protects - Professional Hydrating Shampoo - Made in Italy - Vegan (16.9 oz / 500ml)

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*Product available on Desertcart Argentina*
*Store origin: AR*
*Last updated: 2026-10-07*