---
product_id: 408293641
title: "MARKETING FASHION : A GLOBAL PERSPECTIVE"
brand: "penny gill, richard petrizzi, patricia mink rath"
price: "AR$517866"
currency: ARS
in_stock: true
reviews_count: 5
url: https://www.desertcart.com.ar/products/408293641-marketing-fashion-a-global-perspective
store_origin: AR
region: Argentina
---

# MARKETING FASHION : A GLOBAL PERSPECTIVE

**Brand:** penny gill, richard petrizzi, patricia mink rath
**Price:** AR$517866
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** MARKETING FASHION : A GLOBAL PERSPECTIVE by penny gill, richard petrizzi, patricia mink rath
- **How much does it cost?** AR$517866 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.ar](https://www.desertcart.com.ar/products/408293641-marketing-fashion-a-global-perspective)

## Best For

- penny gill, richard petrizzi, patricia mink rath enthusiasts

## Why This Product

- Trusted penny gill, richard petrizzi, patricia mink rath brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships, and additional classic marketing theories and practices as they relate to design. In addition, Fashion Marketing explores in depth contemporary issues such as technology, social responsibility and ethics, sustainability, and globalization, and considers effective strategies for various economic climates.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Country Of Origin | United Kingdom |
| Dimensions | 20.32 x 3.66 x 25.4 cm |
| Edition | 6/24/12 |
| Importer | Atlantic Publishers and Distributors (P) Ltd., 7/22, Ansari Road, Darya Ganj, New Delhi - 110002 INDIA, Email – customercare@atlanticbooks.com, Ph – 011-47320500 |
| Isbn 10 | 1609010787 |
| Isbn 13 | 978-1609010782 |
| Item Weight | 1 kg 640 g |
| Language | English |
| Packer | Fairchild Books |
| Print Length | 528 pages |
| Publication Date | 24 May 2012 |
| Publisher | Bloomsbury Publishing India Private Limited |

## Images

![MARKETING FASHION : A GLOBAL PERSPECTIVE - Image 1](https://m.media-amazon.com/images/I/81ZSGimVKIL.jpg)

## Available Options

This product comes in different **Format** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great quality!
*by  on Reviewed in the United States 1 June 2019*

My favorite book, great quality!

### ⭐⭐⭐⭐⭐ A textbook, but helpful
*by  on Reviewed in the United States 21 June 2013*

This was a required text for a class. I did find it to be a useful reference, but not planning on keeping it beyond the class.

### ⭐⭐⭐⭐⭐ Five Stars
*by  on Reviewed in the United States 3 March 2016*

Great!

## Frequently Bought Together

- Marketing Fashion: A Global Perspective
- The Only Grammar Book You'll Ever Need: A One-Stop Source for Every Writing Assignment

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**Shop now:** [https://www.desertcart.com.ar/products/408293641-marketing-fashion-a-global-perspective](https://www.desertcart.com.ar/products/408293641-marketing-fashion-a-global-perspective)

---

*Product available on Desertcart Argentina*
*Store origin: AR*
*Last updated: 2026-10-23*