--- product_id: 352119 title: "Ways of Seeing: Based on the BBC Television Series" price: "AR$76792" currency: ARS in_stock: true reviews_count: 13 url: https://www.desertcart.com.ar/products/352119-ways-of-seeing-based-on-the-bbc-television-series store_origin: AR region: Argentina --- # Timeless 1972 edition Revolutionary visual analysis Classic art insight Ways of Seeing: Based on the BBC Television Series **Price:** AR$76792 **Availability:** ✅ In Stock ## Summary > 🎨 See art like never before—don’t just look, truly *understand* it! ## Quick Answers - **What is this?** Ways of Seeing: Based on the BBC Television Series - **How much does it cost?** AR$76792 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.com.ar](https://www.desertcart.com.ar/products/352119-ways-of-seeing-based-on-the-bbc-television-series) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **BBC Series Legacy:** Based on the iconic TV series that transformed art appreciation worldwide. - • **Timeless Cultural Impact:** Over a million copies sold since 1972—still reshaping how we see art today. - • **Top-Ranked Art Bestseller:** Join thousands who rated it #2 in Conceptual Arts and #5 in Art History. - • **Compact & Stylish Paperback:** Sleek white cover featuring evocative imagery—perfect for your coffee table or commute. - • **Unlock Art’s Hidden Language:** Discover how perception shapes meaning in every masterpiece. ## Overview John Berger’s 'Ways of Seeing' is a groundbreaking 1972 bestseller that revolutionized art criticism by exploring the relationship between perception and knowledge. Based on the acclaimed BBC series, this influential paperback remains a top-ranked classic in conceptual arts and art history, with over a million copies sold and thousands of glowing reviews. ## Description “The relation between what we see and what we know is never settled” -- so opens John Berger’s revolutionary million-copy bestseller on how to look at art John Berger's Ways of Seeing is one of the most stimulating and the most influential books on art in any language. First published in 1972, it was based on the BBC television series about which the Sunday Times critic commented: "This is an eye-opener in more ways than one: by concentrating on how we look at paintings . . . he will almost certainly change the way you look at pictures." By now he has. Review: Visual Culture! - I had been on the lookout for a good book on visual culture, and after a long search , I decided to buy this one, as it is a classic. A classic in the non-fiction genre means that latest books on the subject have stolen the main themes from the classic text-which may be very short-and then added verbosity and lots of pictures to make thick and expensive books. This book may seem like a small book full of pictures, but it propounds big ideas. For me it was a quick read, I finished it in a few hours, possibly more so due to the fact that the main ideas were thoughts already scattered in my head; Berger compiled them, stated them way more eloquently, and then some. As is often the case, this book took me back to Qur'anic verses, as it seemed to be tied to the main themes of the Islamic scripture. The section on the female nude, could very well have been a summary of a dissertation on the veil in Islam. A detailed discussion is beyond the scope of this review. Having just read Chomsky's "How the world works," it was quite intriguing to read Berger making the same connections of capitalism with envy, covetousness and social apathy. Just like Chomsky, his identification of capitalism as a roadblock to democracy was also equally intriguing. It was almost the same points being stated, except that this time the thesis was based on marketing and the visual arts. (less) Review: wow - I was recommended this book by my thesis supervisor. I came into it thinking it was going to be insightful and interesting. What I encountered was a profound exploration of the time we live in, not always accurate, but deeply truthful. Over fifty years after its publication, this book remains supremely relevant, every page feels necessary. I have been talking about this book ever since I picked it up will not shut up about it for the foreseeable future. Highly recommend ## Features - White paperback with scene of clock, horse, and valise. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #3,272 in Books ( See Top 100 in Books ) #1 in Conceptual Arts (Books) #2 in Art History (Books) #5 in Arts & Photography Criticism | | Customer Reviews | 4.4 out of 5 stars 3,375 Reviews | ## Images ![Ways of Seeing: Based on the BBC Television Series - Image 1](https://m.media-amazon.com/images/I/81GhQ9RubUL.jpg) ## Available Options This product comes in different **Media Language, Media Format** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Visual Culture! *by Q***M on May 29, 2016* I had been on the lookout for a good book on visual culture, and after a long search , I decided to buy this one, as it is a classic. A classic in the non-fiction genre means that latest books on the subject have stolen the main themes from the classic text-which may be very short-and then added verbosity and lots of pictures to make thick and expensive books. This book may seem like a small book full of pictures, but it propounds big ideas. For me it was a quick read, I finished it in a few hours, possibly more so due to the fact that the main ideas were thoughts already scattered in my head; Berger compiled them, stated them way more eloquently, and then some. As is often the case, this book took me back to Qur'anic verses, as it seemed to be tied to the main themes of the Islamic scripture. The section on the female nude, could very well have been a summary of a dissertation on the veil in Islam. A detailed discussion is beyond the scope of this review. Having just read Chomsky's "How the world works," it was quite intriguing to read Berger making the same connections of capitalism with envy, covetousness and social apathy. Just like Chomsky, his identification of capitalism as a roadblock to democracy was also equally intriguing. It was almost the same points being stated, except that this time the thesis was based on marketing and the visual arts. (less) ### ⭐⭐⭐⭐⭐ wow *by J***S on February 2, 2023* I was recommended this book by my thesis supervisor. I came into it thinking it was going to be insightful and interesting. What I encountered was a profound exploration of the time we live in, not always accurate, but deeply truthful. Over fifty years after its publication, this book remains supremely relevant, every page feels necessary. I have been talking about this book ever since I picked it up will not shut up about it for the foreseeable future. Highly recommend ### ⭐⭐⭐⭐ Required Reading for a class I am taking *by P***N on June 10, 2024* This book in Essay One stumbles to get off the ground at first - but as you go through each of the essay's things start to make sense. There is a method to the author's madness. Berger forces you to question how you have viewed early oil paintings traditionally. He forces you to understand and try to accept just because it is an old painting doesn't mean it is great. Also, he deepens the argument that art has always been for the elite - the wealthy to show off their wealth. He brings out many parallels to how we view photography today and the relationships of the artist/viewer to the subject. I learned more than I expected. As an artist this reading challenges me to not prostitute my art, but to be sincere. ## Frequently Bought Together - Ways of Seeing: Based on the BBC Television Series (Penguin Books for Art) - The Complete Persepolis: Volumes 1 and 2 - The Picture of Dorian Gray (Dover Thrift Editions: Classic Novels) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.com.ar/products/352119-ways-of-seeing-based-on-the-bbc-television-series](https://www.desertcart.com.ar/products/352119-ways-of-seeing-based-on-the-bbc-television-series) --- *Product available on Desertcart Argentina* *Store origin: AR* *Last updated: 2026-09-04*